The Wholesale Formula Review 2023: READ before you buy!

The Wholesale Formula Review 2023: READ before you buy!

Are you looking for the best Amazon wholesale course? Is The Wholesale Formula the perfect Amazon training for you?

In our complete Wholesale Formula review, we will look at what’s included, and which is the best wholesale course to choose.

We’ll also share what we liked, what we didn’t like, and what alternatives are available.

So why should you listen to us? We have been selling on Amazon for over 15 years and run an Amazon seller community with over 40,000 members. One of the most successful strategies we use is wholesaling. This puts us in a great position to offer our expert advice on finding the best Amazon wholesale course.

Our Review Process

To ensure our ratings are as accurate as possible, our team thoroughly tests all the courses we review. We have gone through The Wholesale Formula course from start to finish before writing our review.

We also gathered real-life feedback from students in our Amazon Selling Community who have completed the course.

These are the factors we considered when evaluating Amazon courses:

  • How much experience do the course creators have?
  • How long has the course been established?
  • Is the course kept up-to-date?
  • Is there an active support community?
  • Is live coaching included?
  • Does it have everything you need to get started?
  • What do our 40,000 members think of the course?
  • Is there a good money-back guarantee or free trial?
  • Do students go on to make decent profits?

The Selling Guys is a reader-supported publication. We may receive a commission when you click on links in this article (at no extra cost to you). Learn more here – Affiliate Disclaimer.

The Wholesale Formula Review by The Selling Guys
The Wholesale Formula – Key Facts
📣 AboutA step-by-step online training program focused on selling wholesale on Amazon, taught by experts Dan Meadors and Dylan Frost.
👩‍🎓 Who’s it forThe Wholesale Formula can be taken by any seller in any country regardless of experience.
💰 Price$2,997 or 4 installments of $874. View latest price.
🔥 DiscountTWF do not discount their training program. Once you join, however, you will get over $3000 of exclusive discounts on essential software like Jungle Scout and Tactical Arbitrage.
💱 Refund Policy30-Day Money-Back Guarantee.
😍 ProsIn-depth wholesale training with lots of successful students. Free updates for life.
😞 ConsFairly expensive and you still need extra money to invest in stock.
🏆 VerdictWe feel this is possibly the best Amazon Wholesale course available.
🌍 WebsiteThe Wholesale Formula

The Wholesale Formula Rating

What is The Wholesale Formula?

The Wholesale Formula (TWF) was created by Dan Meadors and Dylan Frost and has been running for over 7 years.

Dan and Dylan seem to have a lot of experience in wholesale claiming to have sold over $30,000,000 of products on Amazon.

After developing a successful formula for making repeatable profits, they went on to launch their wholesale training program, and have since passed on their knowledge to over 5,000 students.

The Wholesale Formula from Dan Meadors and Dylan Frost
The Wholesale Formula with Dan Meadors & Dylan Frost

The Wholesale Formula focuses on sourcing from wholesalers and selling using Amazon FBA. The unique business model they use and now teach is known as ‘Reverse Sourcing Wholesale‘ and seems to be successful.

We have used wholesaling strategies ourselves to source over $5,000,000 of products for reselling on the Amazon Marketplace.

We currently regard wholesale as the best method of sourcing for Amazon sellers as it has many advantages over Private Label or Arbitrage.

With their wealth of experience, combined with proven methods and strategies, it’s easy to see why they have so many successful students.

What’s Included in The Wholesale Formula Course?

We found the core training comprised 5 modules, which included over 90 in-depth videos.

Module 1: Getting Started
You can learn the basics of the ‘Reverse Sourcing Wholesale‘ model in this module and it also teaches international students how to set up an Amazon FBA account.

Module 2: Product Analysis
This module has 10 videos teaching you how to analyze products on Amazon to find potential winners.

You will also learn about the ‘Buy Box’, sales rank, competition analyses, and more.

Module 3: Scouting
This module introduces you to the ‘TWF Scouting and Sourcing’ system. They cover ‘Leaf Sourcing’, Amazon filtering, and how to use Jungle Scout.

Module 4 – Value Propositions
This module teaches how to stand out and make yourself irresistible to potential brands, which should increase your chance of getting new accounts opened.

Learn how to build your website, use PPC, optimize listings, and more.

Module 5 – Sourcing
You can learn the exact systems Dan and Dylan use to contact brand owners, open wholesale accounts, and negotiate lower prices.

We found lessons on how to forecast future sales more accurately so you order the right level of inventory, ensuring you never miss a sale.

The Wholesale Formula Bonuses

1. Membership of The Wholesale Formula Alumni Facebook group. We joined and found this particularly valuable, as you can get all of your questions answered, and share strategies with fellow students.

The Wholesale Formula Exclusive Alumni Facebook Group
We joined The Wholesale Formula Alumni Facebook Group

2. Access to ‘VA Launchpad’ – A full training course on how to hire & train your own virtual assistants. This should help you to outsource a lot of the work and quickly scale up your new Amazon wholesale business.

3. $3000 of exclusive discounts on essential software like Jungle Scout and Tactical Arbitrage.

The Wholesale Formula Training Services and Discounts
The Wholesale Formula Services and Discounts

4. Files & Resources – Email templates for successfully contacting brand owners and wholesalers. Many more communication templates, cheat sheets, calculators, checklists, and spreadsheets which should all help you get up and running.

5. TWF Webinar Recordings – You get over 10hrs of in-depth webinar replays teaching you sourcing, growth, product analysis, and more.

What is Reverse Sourcing Wholesale?

The 3 Core Amazon Wholesaling Strategies in The Wholesale Formula
The Wholesale Formula Core Strategies for Wholesaling

In our opinion, there are 3 core strategies for building a successful Amazon wholesaling business:

  1. Scouting: Finding the products that are already selling well on Amazon.
  2. Sourcing: Contacting the brand owners of these products.
  3. Scaling: Manage, expand, and systemize every aspect of the business.

The Wholesale Formula teaches you a model called ‘Reverse Sourcing Wholesale‘. This is the same model used by Amazon, Costco, and Walmart.

Reverse Sourcing Wholesale is simply where you bypass the wholesalers and get your products directly from the manufacturer. We really like this simple but clever twist on the standard wholesale strategy of only dealing with wholesalers.

“…the same model used by Amazon, Costco, and Walmart.”

Dan and Dylan teach students the step-by-step process they use to reach out to brand owners and successfully build good relationships with them.

So how popular is Amazon Wholesale? The Amazon wholesale strategy is increasingly popular mainly because of the drawbacks of the other business models, with 26% of new sellers using it.

  • Private Label: 54%
  • Wholesale: 26%
  • Retail Arbitrage: 25%
  • Online Arbitrage: 24%
  • Dropshipping 17%
  • Handmade 8%

(Source: these figures are from the most recent ‘State of the Amazon Seller’ research survey of 2,600 active sellers.)

Wholesaling vs Private Label

We consider one of the biggest advantages of wholesale is you don’t have the frustrating and time-consuming process of dealing with Chinese suppliers. You also don’t have to launch a brand new product on Amazon, which can prove difficult and expensive.

“Wholesaling is safer, more sustainable, and more scalable than Private Label.”

When selling private label your new products will effectively be ‘invisible’ when launched, whereas with wholesale, you are usually selecting products that already have a proven track record, so they will sometimes start selling immediately.

Over the last 15 years, we have found wholesaling is safer, more sustainable, and more scalable than Amazon Private Label.

Wholesale vs Retail Arbitrage

With wholesaling, you can easily replenish stock direct from the manufacturer when you are running low. When we have used Retail or Online Arbitrage, we had to be constantly sourcing and looking for new deals which is a big time waster.

There is also a much lower risk of getting policy warnings or legal letters from brand owners as you are working in a partnership with them and they will usually try to help you.

The Advantages of Amazon Wholesale

How Much Money Can You Make Using The Wholesale Formula?

Wholesaling on Amazon is all about selling the same proven products month after month and seeing it quickly add up to a solid income.

Let’s drill down into some figures to illustrate how ‘Reverse Sourcing Wholesale‘ could actually work for you when you get started.

First, let’s look at how much money it takes to start an Amazon wholesale business.

Dan and Dylan recommend about $2,000 minimum for initial inventory. In our experience, you should be able to get started for less than this, possibly as little as $500. You then have to add other costs, such as product research, storage fees, and an Amazon seller account.

Amazon Wholesale Startup Costs

  • Amazon Professional Account $39.99
  • Inventory $500 – $2000
  • The Wholesale Formula Training $2,997

💰 Total Startup Costs $3,537 – $5,037

Now let’s look at how much profit you can make per month from wholesale. Say, for example, you have 10 different products sourced from a couple of suppliers and sell on average 5 units of each product per day.

Example of ‘Reverse Sourcing Wholesale.’
10 x 5 = 50 sales per day
50 x 30 days = 1500 sales per month
1500 x $3.50 = $5,250 per month profit

You could potentially have 50 sales per day or 1500 total sales per month. If you made just $3.50 profit on each product sold, then this could result in a $5,250 profit per month.

Earnings Disclaimer: Obviously this is just an example of how wholesaling works and is not represented as predictions or forecasts that anyone who joins will experience success. Concerning future performance or results, no guarantee of any kind is implied. Individual results will vary depending on many factors outside our control, including the degree of effort made by each individual and the time, skill, and ability they can devote to the business.

INFO: The 10,000th most popular product in the ‘Home & Kitchen’ Amazon category sells over 60 units per day! So you can see that selling 5 units per day is not unrealistic.

The beauty of wholesaling is as you run low on any of your products, you just order more. They can usually be delivered straight to the Amazon FBA warehouses within a few days.

“… probably one of the most highly respected Amazon courses available.”

Another reason we love Amazon wholesaling is you can keep testing new products and gradually build your inventory to hundreds or even thousands of different lines. Imagine the potential monthly profits with hundreds of different products selling regularly!

How Do Sellers Rate The Wholesale Formula?

The Wholesale Formula Success Stories

Feedback from members of our Amazon Sellers Community is generally very positive, and many of them have built solid wholesale businesses after taking the training.

We ourselves have built a very profitable and largely hands-off wholesale business using these strategies.

We recommend watching these real-life success stories from students to get a better idea of what is possible:

Amy Sherlock Case Study

Joshua Blake Case Study

Customer Reviews, Testimonials, and Complaints

Here are some examples of the testimonials and reviews we found online for The Wholesale Formula. We genuinely could not find any complaints or negative comments, although realistically some sellers must not make a success of it.

We think one of the main reasons for the lack of online complaints is probably the fact they are happy to refund anyone who is really struggling with the course.

The Wholesale Formula Testimonial
“We found some more products and we put on Amazon and we made our first sale then in December of, no, in July of 2019. And the 1099 from Amazon just came out. So I can say that we did $137,000 worth of revenue at Amazon last year. So this process works. You just have to work it. And it’s fantastic.”
Leslie Carson
“I’m telling you … they literally are churning on all cylinders and surpass anything I’ve ever been involved with in terms of learning, tapping into the psyche of how I best learn and retain information. So again, I jumped in head first because I said to myself…the costs associated with this program could in fact lead me to 1.) better understand how Amazon works 2.) feed my curisoity 3.) serve as a stepping stone to a new career 4.) Maybe set the business up to where I can have others run the business.”
William Kouns
“Overall, I have only positive things to say about the TWF program and the Brand Op/ BUsiness Playbook/ VA Launchpad programs. This has by far been the best investment I’ve made in my business and I’m very fortunate to have found it. Thanks to the guys for everything!”
Cody & Jamie Punt

Pros and Cons of The Wholesale Formula

❌ Negatives

✅ Positives

  • ✅ The most in-depth Amazon wholesale course available.
  • ✅ Wholesaling is probably the best method to sell on Amazon.
  • ✅ You get access to VA Launchpad, a full training course on how to hire and train your own virtual assistants.
  • ✅ Free course updates for life.
  • ✅ Lots of successful students.

Should You Invest in the Wholesale Formula?

As we have seen, wholesaling on Amazon has many advantages over arbitrage or private label.

If you are an existing Amazon seller who is struggling with retail arbitrage or had a failed private label product, then getting into Amazon wholesaling might be a good option for you.

Our team agreed the biggest drawback for some sellers will be the price, but we still feel the training offers good value. We also think it’s a shame that course availability is limited to once or twice per year. If The Wholesale Formula is not available, we found that Accelerate Wholesale offers the best alternative.

After fully testing and completing The Wholesale Formula course, we can confidently recommend it to Amazon sellers. All things considered, we think The Wholesale Formula is currently the best Amazon wholesale course available.

You can try it out risk-free thanks to its 30-day money-back guarantee, so if you’re not happy for any reason, you can receive a full refund.

The Wholesale Formula Overall Rating
The Wholesale Formula Review

Product Name: The Wholesale Formula

Product Description: The Wholesale Formula is a step-by-step online training program teaching you to sell wholesale on Amazon. The training is taught by wholesale experts Dan Meadors and Dylan Frost who have now done well over $30,000,000 in sales.

[ More ]


Final Verdict

The Wholesale Formula is, without doubt, currently the best Amazon wholesale course available. We would highly recommend The Wholesale Formula. It has a 30-day money-back guarantee if you are not happy for any reason so you can check it out risk-free.


✅ The most in-depth Amazon wholesale course available.
✅ Wholesaling is probably the best method to sell on Amazon.
✅ Access to VA Launchpad, a course on how to hire and train virtual assistants.
✅ Free course updates for life.
✅ Lots of successful students.


❌ Quite expensive.
❌ You will need an extra $500 – $1000 for inventory.

The Wholesale Formula Alternatives

If The Wholesale Formula is not currently open or is out of your budget, then we would seriously consider Accelerate Wholesale from MPSH. They teach similar strategies and it is available all-year-around. Take a look at Accelerate Wholesale>>>.

Here are our current top-rated Amazon courses…

  1. Marketplace Superheroes
  2. Freedom Ticket
  3. Accelerate Wholesale
  4. Jungle Scout Academy
  5. Amazing Selling Machine

Let me know your thoughts on The Wholesale Formula or other Amazon courses in the comments below.

Good luck & Happy Selling!

James 🙂

FAQs About The Wholesale Formula Amazon FBA Training

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Author James Percival - The Selling Guys Bio

Article By James Percival

Founder and Lead Editor of The Selling Guys

James is an experienced ecommerce entrepreneur with over 15 years of experience selling online. He has a wealth of knowledge in selling on Amazon, eBay, and building ecommerce websites.
Despite running a successful business, James has decided to share his expertise with others by offering guidance through his website, “The Selling Guys,” and his “Amazon Selling for Beginners” Facebook group.
James now has three children, two dogs, and a cat.

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