The Wholesale Formula Review 2024: READ before you buy!

Are you looking for the best Amazon wholesale course? Is The Wholesale Formula the perfect Amazon training for you?

In our complete Wholesale Formula review, we will look at what’s included, and if this is the best wholesale course to choose.

We’ll also share what we liked, what we didn’t like, and the best alternatives available.

So why should you listen to me? My name is James, and I’ve been selling on Amazon for over 15 years, and also run an Amazon seller community with over 40,000 members. One of the most successful strategies I use is wholesaling, so I can offer my expert advice on finding the best Amazon wholesale course.

The Selling Guys is a reader-supported publication. We may receive a commission when you click on links in this article (at no extra cost to you). Learn more here – Affiliate Disclaimer.

The Wholesale Formula Review by The Selling Guys
The Wholesale Formula – Key Facts
📣 AboutA step-by-step online training program focused on selling wholesale on Amazon, taught by experts Dan Meadors and Dylan Frost.
👩‍🎓 Who’s it forWorks in all countries and any level of business experience.
💰 Price$2,997 or 4 installments of $874. View latest price here.
🔥 DiscountTWF do not discount their training program.
💱 Refund Policy30-Day Money-Back Guarantee.
😍 ProsIn-depth wholesale training with thousands of successful students. Free updates for life.
😞 ConsFairly expensive and you still need extra money to invest in stock.
🏆 VerdictWe feel this is one of the best Amazon Wholesale courses available.
💡 AlternativesAccelerate Wholesale
🌍 WebsiteThe Wholesale Formula

The Wholesale Formula Rating

What is The Wholesale Formula?

The Wholesale Formula (TWF) was created by Dan Meadors and Dylan Frost and has been running for over 8 years.

Dan and Dylan seem to have a lot of experience in wholesale claiming to have sold over $36,000,000 of products on Amazon.

After developing a successful formula for making repeatable profits, they went on to launch their wholesale training program, and have since passed on their knowledge to over 7,000 students.

The Wholesale Formula from Dan Meadors and Dylan Frost
The Wholesale Formula with Dan Meadors & Dylan Frost

The Wholesale Formula focuses on sourcing from wholesalers and selling using Amazon FBA. The unique business model they teach is known as ‘Reverse Sourcing Wholesale‘ and it seems to be successful.

We have used wholesaling strategies ourselves to source over $5,000,000 of products for reselling on the Amazon Marketplace.

We currently regard wholesale as the best method of sourcing for Amazon sellers as it has many advantages over Private Label or Arbitrage.

With their wealth of experience, combined with proven methods and strategies, it’s easy to see why they have so many successful students.

What’s Included in The Wholesale Formula Course?

We found the core training comprised 56 modules, taught over 90 in-depth videos, with more than 20 hours of training.

The Wholesale Formula Contents
The Wholesale Formula Contents

Module 1: Getting Started
You can learn the basics of the ‘Reverse Sourcing Wholesale‘ model in this module and it also teaches international students how to set up an Amazon FBA account.

Module 2: Product Analysis
This module has 10 videos teaching you how to analyze products on Amazon to find potential winners.

You will also learn about the ‘Buy Box‘, sales rank, competition analyses, and more.

Module 3: Scouting
This module introduces you to the ‘TWF Scouting and Sourcing’ system. They cover ‘Leaf Sourcing’, Amazon filtering, and how to use Jungle Scout.

Module 4 – Value Propositions
This module teaches how to stand out and make yourself irresistible to potential brands, which should increase your chance of getting new accounts opened.

Learn how to build your website, use PPC, optimize listings, and more.

The Wholesale Formula Training Videos
The Wholesale Formula Training Videos

Module 5 – Sourcing
You can learn the exact systems Dan and Dylan use to contact brand owners, open wholesale accounts, and negotiate lower prices.

We found lessons on how to forecast future sales more accurately so you order the right level of inventory, ensuring you never miss a sale.

Module 6 – Operating
This module covers managing your inventory and getting your products from your suppliers into the Amazon warehouse.

The Wholesale Formula Bonuses

1. Membership of The Wholesale Formula Facebook group. We joined the group and found this particularly valuable, as you can get all of your questions answered, and share strategies with fellow students.

The Wholesale Formula Facebook Group
We joined the TWF Facebook Group 🥳

2. Access to ‘VA Launchpad’ – They include a full training course on how to hire & train your own virtual assistants. This should help you outsource a lot of the work and quickly scale up your new Amazon wholesale business.

3. $3000 of exclusive discounts on essential software like Jungle Scout and Tactical Arbitrage. 💰

The Wholesale Formula Resource Vault
The Wholesale Formula Services & Discounts

4. Resource Vault Files & Resources – Email templates for successfully contacting brand owners and wholesalers. Many more communication templates, cheat sheets, calculators, checklists, and spreadsheets which should all help you get up and running.

5. TWF Webinar Recordings – You get over 10hrs of in-depth webinar replays teaching you sourcing, growth, product analysis, and more.

6. 60 Days of TWF Coaching Support – We found this to be one of the most valuable bonuses to make sure your wholesale business gets off the ground. You get to ask 6-and-7 figure TWF Coach Experts any questions and get access to exclusive live coaching Q&A sessions. 😍

What is Reverse Sourcing Wholesale?

The 3 Core Amazon Wholesaling Strategies in The Wholesale Formula
The Wholesale Formula Core Strategies for Wholesaling

In our opinion, there are 3 core strategies for building a successful Amazon wholesaling business:

  1. Scouting: Finding the products that are already selling well on Amazon.
  2. Sourcing: Contacting the brand owners of these products.
  3. Scaling: Manage, expand, and systemize every aspect of the business.

The Wholesale Formula teaches you a model called ‘Reverse Sourcing Wholesale‘. This is the same model used by Amazon, Costco, and Walmart. 😲

Reverse Sourcing Wholesale is simply where you bypass the wholesalers and get your products directly from the manufacturer. We really like this simple but clever twist on the standard wholesale strategy of only sourcing from wholesalers.

“…the same model used by Amazon, Costco, and Walmart.”

Dan and Dylan teach students the step-by-step process they use to reach out to brand owners and successfully build good relationships with them.

So how popular is Amazon Wholesale? The Amazon wholesale strategy is increasingly popular mainly because of the drawbacks of the other business models, with 26% of new sellers now doing wholesale.

  • Private Label: 54%
  • Wholesale: 26%
  • Retail Arbitrage: 25%
  • Online Arbitrage: 24%
  • Dropshipping 17%
  • Handmade 8%

(Source: these figures are from the most recent ‘State of the Amazon Seller’ research survey of 2,600 active sellers.)

Amazon Private Label vs Wholesale

Wholesaling vs Private Label

We consider one of the biggest advantages of wholesale is you don’t have the frustrating and time-consuming process of dealing with Chinese suppliers. You also don’t have to launch a brand-new product on Amazon, which can prove difficult and expensive.

“Wholesaling is safer, more sustainable, and more scalable than Private Label.”

When selling private label your new products will effectively be ‘invisible’ when launched, whereas with wholesale, you are usually selecting products that already have a proven track record, so they will sometimes start selling immediately.

Over the last 15 years, we have found wholesaling is safer, more sustainable, and more scalable than Amazon Private Label.

Wholesale vs Retail Arbitrage

With wholesaling, you can easily replenish stock directly from the manufacturer when you are running low. When we have used Retail or Online Arbitrage, we had to be constantly sourcing and looking for new deals which wastes a lot of time.

There is also a much lower risk of getting policy warnings or legal action from brand owners as you are working in a partnership with them and they will usually try to help you.

The Advantages of Amazon Wholesale

The Wholesale Formula Testimonials

Feedback from members of our Amazon Sellers Community is generally very positive, and many of them have built a solid wholesale business after taking the training.

We ourselves have built a very profitable, and largely hands-off, wholesale business using similar strategies.

We recommend watching these real-life success stories from students to get a better idea of what is possible:

Cheryl Breitman Case Study 📺

Aymeric Monello Case Study 📺

Here are some examples of the testimonials and reviews we found online for The Wholesale Formula. Although we couldn’t find any complaints or bad reviews, Amazon is a very competitive market, and some TWF students probably do fail.

We think one of the main reasons for the lack of online complaints is probably the fact they are happy to refund anyone who is really struggling with the course.

The Wholesale Formula Testimonial
“We found some more products and we put on Amazon and we made our first sale then in December of, no, in July of 2019. And the 1099 from Amazon just came out. So I can say that we did $137,000 worth of revenue at Amazon last year. So this process works. You just have to work it. And it’s fantastic.”
Leslie Carson
“I’m telling you … they literally are churning on all cylinders and surpass anything I’ve ever been involved with in terms of learning, tapping into the psyche of how I best learn and retain information. So again, I jumped in head first because I said to myself…the costs associated with this program could in fact lead me to 1.) better understand how Amazon works 2.) feed my curiosity 3.) serve as a stepping stone to a new career 4.) Maybe set the business up to where I can have others run the business.”
William Kouns
“Overall, I have only positive things to say about the TWF program and the Brand Op/ BUsiness Playbook/ VA Launchpad programs. This has by far been the best investment I’ve made in my business, and I’m very fortunate to have found it. Thanks to the guys for everything!”
Cody & Jamie Punt

Pros & Cons

😬 What we didn’t like:

😍 What we liked:

  • ✅ The most in-depth Amazon wholesale course available.
  • ✅ Wholesaling is probably the best method to sell on Amazon.
  • ✅ You get access to VA Launchpad, a full training course on how to hire and train your own virtual assistants.
  • ✅ Free course updates for life.
  • ✅ Lots of successful students.

Should You Invest in the Wholesale Formula?

As we have seen, wholesaling on Amazon has many advantages over arbitrage or private label.

If you are an existing Amazon seller who is struggling with retail arbitrage or have had a failed private label product, then getting into Amazon wholesaling might be a good option for you.

Our team agreed the biggest drawback for some sellers will be the price, but we still feel the training offers good value. We also think it’s a shame that course availability is limited to once or twice per year.

If The Wholesale Formula is not available, we found that the Accelerate Wholesale course offers the best alternative.

After fully testing and completing The Wholesale Formula course, we can confidently recommend it to Amazon sellers. All things considered, we think The Wholesale Formula is currently the best Amazon wholesale course available.

You can try it out risk-free thanks to its 30-day money-back guarantee, so if you’re not happy for any reason, you can receive a full refund.

The Wholesale Formula Alternatives

If The Wholesale Formula is not currently open or is out of your budget, then we would seriously consider Accelerate Wholesale from MPSH. They teach similar strategies and it’s available all year round. Take a look at Accelerate Wholesale>>>.

🏆 Here are our current top-rated Amazon courses… 🏆

  1. Freedom Ticket
  2. Accelerate Wholesale
  3. Amazing Selling Machine
  4. Jungle Scout Academy
  5. Proven Amazon Course
  6. Click to see more…

Let me know your thoughts on The Wholesale Formula or other Amazon courses in the comments below.

Good luck & Happy Selling!

James 🙂

The Wholesale Formula Overall Rating
The Wholesale Formula Review

Product Name: The Wholesale Formula

Product Description: The Wholesale Formula is a step-by-step online training program teaching you to sell wholesale on Amazon. The training is taught by wholesale experts Dan Meadors and Dylan Frost who have now done over $30,000,000 in sales.

[ More ]


Final Verdict

The Wholesale Formula is, without doubt, currently the best Amazon wholesale course available. We would highly recommend The Wholesale Formula. It comes with a 30-day money-back guarantee if you are not happy for any reason, so you can check it out risk-free.


✅ The most in-depth Amazon wholesale course available.
✅ Wholesaling is probably the best method to sell on Amazon.
✅ Access to VA Launchpad, a course on how to hire and train virtual assistants.
✅ Free course updates for life.
✅ Lots of successful students.


❌ Quite expensive.
❌ You will need an extra $500 – $2000 for inventory.

Our Review Process

To ensure our ratings are as accurate as possible, our team thoroughly tests all the courses we review. We have gone through ‘The Wholesale Formula’ course from start to finish before writing our review.

We also gathered feedback from real-life students in our Amazon Facebook Group who have completed the course.

These are the factors we considered when evaluating Amazon courses:

  • How much experience do the course creators have?
  • How long has the course been established?
  • Is the course kept up-to-date?
  • Is there an active support community?
  • Is live coaching included?
  • Does it have everything you need to get started?
  • What do our 40,000 members think of the course?
  • Is there a good money-back guarantee or free trial?
  • Do students go on to make decent profits?

For more details, see our Editorial Policy and Standards page.

The Wholesale Formula FAQs

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