The Wholesale Formula Review 2020: READ before you buy!

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Do you want to make a good living from selling on Amazon? If so The Wholesale Formula might be the perfect Amazon training for you. In our full The Wholesale Formula review, we will look at what you get, whether it’s the best course for you, and what alternatives are available.

We have been selling on Amazon for over 14 years and have sold over $10,000,000 of products. We also run an Amazon sellers community with over 35,000 members. One of our main strategies is wholesaling which puts us in a great position to offer expert advice and help you choose the right Amazon wholesale course.

This is what we will cover in our The Wholesale Formula review;

The Wholesale Formula Quick Summary

What do you get in The Wholesale Formula? A step-by-step online training program focused on selling wholesale on Amazon. The training is taught by wholesale experts Dan Meadors and Dylan Frost who have now done well over $30,000,000 in sales.

The Wholesale Formula Official Order Page: The Wholesale Formula

Who is The Wholesale Formula for? The Wholesale Formula can be taken by any seller in any country regardless of experience.

The Wholesale Formula Refund Policy: The Wholesale Formula offer a no questions asked 30-day refund guarantee. If you are unhappy for any reason, you can easily get your money back.

The Wholesale Formula Cost: The Wholesale Formula wholesaling training costs $2497. There is also a payment plan where you pay 3 monthly payments of $997.

Rating: 9/10 – Highly recommended


What is The Wholesale Formula?

The Wholesale Formula (TWF) was created by Dan Meadors and Dylan Frost and has been running for over 5 years. Dan and Dylan have sold over $30,000,000 on Amazon using wholesale so they really are experts in this. Since starting their training they have passed on their knowledge to over 5,000 students.

The Wholesale Formula Dan Meadors & Dylan Frost
The Wholesale Formula Dan Meadors & Dylan Frost

The Wholesale Formula focuses on selling wholesale on Amazon FBA. The unique business model they use is known as ‘Reverse Sourcing Wholesale’ and is very successful.

We regard wholesale as probably the best method of sourcing for Amazon and it has many advantages over Private Label or Arbitrage. We have used wholesale to source over $5,000,000 of products for selling on Amazon.

With their wealth of experience, proven methods and strategies it’s easy to see why they have so many successful students.


What’s Included in The Wholesale Formula Course?

The core of The Wholesale Formula training is made up of 6 modules which consist of over 90 in-depth videos.

Module 1: Orientation
Learn the basics of the ‘Reverse Sourcing Wholesale’ model. This module also teaches international students how to set up an Amazon account.

Module 2: Product Analysis
This module has 10 videos teaching you how to analyse products on Amazon to find potential winners. You will also learn about the ‘Buy Box’, sales rank, competition analyses and more.

Module 3: Scouting
This module introduces you to the TWF Scouting and Sourcing system. They cover Leaf Sourcing, Amazon filtering and how to use Jungle Scout.

Module 4 – Value Propositions
Stand out and make yourself irresistible to potential brands to significantly increase your account approvals. Learn how to build your website, use PPC, optimize listings and more.

Module 5 – Sourcing
You will learn the exact systems Dan and Dylan use to contact brand owners, open wholesale accounts and negotiate lower prices. Accurately forecast sales to place initial orders and reorders ensuring you never miss a sale.

Module 6 – Growth
After you’ve mastered the core course material and your business is rocking and rolling, it’s time to start implementing the exact same automation techniques they’ve used to scale to the 8-figure level.

The Wholesale Formula Bonuses

1. Membership of The Wholesale Formula Alumni Facebook group where you can get all your questions answered and share strategies with fellow students.

The Wholesale Formula Alumni Facebook Group
The Wholesale Formula Alumni Facebook Group

2. Access to ‘VA Launchpad‘ – A full training course on how to hire & train your own virtual assistants. This will allow you to outsource a lot of the work and quickly scale your Amazon wholesale business.

3. $3000 of Exclusive discounts on essential software like Jungle Scout and Tactical Arbitrage.

The Wholesale Formula Services and Discounts
The Wholesale Formula Services and Discounts

4. Files & Resources – Email templates to successfully contact brand owners and wholesalers. Many more communication templates, cheat sheets, calculators, checklists, spreadsheets which should all help you get up and running.

5. TWF Webinar Recordings – You get over 10hrs of in-depth replays of webinars teaching you sourcing, growth, product analysis and more.


What is Reverse Sourcing Wholesale?

3 Core Amazon Wholesaling Strategies
The Wholesale Formula Core Strategies for Wholesaling

There are 3 core strategies for building a successful Amazon wholesale business.

  1. Scouting: Finding the products that are already selling well on Amazon.
  2. Sourcing: Contacting the brand owners of these products.
  3. Scaling: Manage, expand, systematize every aspect of the business.
The Wholesale Formula Reverse Sourcing

The Wholesale Formula teaches you a model called ‘Reverse Sourcing Wholesale‘. This is the same model used by Amazon, Costco and Walmart.

Reverse Sourcing Wholesale is simply where you bypass the wholesalers and get your products directly from the manufacturer.

Dan and Dylan will teach you the step-by-step process they use to successfully reach out to brand owners and build relationships with them.


Wholesaling vs Private Label

With wholesale, you do not have to deal with Chinese suppliers which can be incredibly frustrating and time-consuming. You don’t have to launch a brand new product on Amazon which can prove difficult and expensive.

When using private label your new products will effectively be ‘invisible’ when launched. With wholesale, you are selecting products that already have a good track record and proven sales so they will start selling immediately.

Wholesaling is generally safer, more sustainable and more scalable than Private Label.

Wholesale vs Retail Arbitrage

With wholesaling, you can easily replenish stock when you are running low. With Retail or Online Arbitrage you have to be constantly sourcing and looking for deals.

There is also a much lower risk of getting policy warnings and legal letters from brand owners as you are working closely with them and they will be helping you.


How Much Money Can You Make Using The Wholesale Formula?

Wholesaling on Amazon is all about selling the same proven products month after month and seeing it quickly add up to a solid income.

Let’s drill down into the figures to illustrate how ‘Reverse Sourcing Wholesale‘ can actually work for you when you start out.

10 x 5 = 50 sales per day
50 x 30 days = 1500 sales per month
1500 x $3.50 = $5250 per month profit

Say you have 10 different products sourced from a couple of suppliers and you sell on average 5 units per day of each product.

You will then have 50 sales per day or 1500 total sales a month. If you make just $3.50 on each product sold then this results in $5250 profit per month.

INFO: The 10,000th most popular product in the ‘Home & Kitchen’ Amazon category sells over 60 units per day! So you can see that selling 5 units per day is realistic.

The beauty of wholesaling is as you run low on any of your products you just order more. They can usually be delivered straight to the Amazon FBA warehouses within a few days.

You can also keep testing new products and gradually build your inventory to 100 or even a 1000 different lines. Imagine the monthly profits with 100’s of different products selling regularly!

FAQs About The Wholesale Formula Amazon FBA Training

Is The Wholesale Formula a scam? The Wholesale Formula is not a scam. They have been selling on Amazon for over 9 years and running their training since 2015. Since then they have taught over 5,000 students and The Wholesale Formula is probably one of the most highly respected Amazon courses available.

Can you still make money selling on Amazon in 2020? Amazon keeps on growing and the Coronavirus pandemic has just massively increased this growth. Amazon is predicted to have revenues of over $400 billion and third-party sellers (you & me) make up 50% of these sales.

What is Amazon FBA? FBA stands for ‘Fulfilment by Amazon’ This is a service run by Amazon which allows ordinary people to sell products on their website without the need for warehousing and staff. Fulfilment by Amazon should allow you to run a fairly ‘hands-off’ passive business.

Is The Wholesale Formula a get rich quick scheme? No, it will take real effort and investment. You can complete the training in about 6 weeks and it is recommended you do not buy inventory until it is completed. It will then take some time to find good suppliers.

Some students do make back their initial investment in the course within a month but most take longer.

Can you do TWF if you live outside the USA? Yes, many students are based in other countries and they can still sell on Amazon.com. You can order from US suppliers and ship stock to US FBA warehouses without setting foot in the USA.

What’s included in The Wholesale Formula? There are 6 core easy to follow step-by-step modules, extra files and resources, webinar recordings and a Virtual Assistant course.

How long do you get access to The Wholesale Formula once you join? You will get lifetime access to The Wholesale Formula and free updates.

How much is The Wholesale Formula? $2,497 one time or 3 instalments of $997.

If I change my mind can I get a refund? The Wholesale Formula offers a 30-day no questions asked 100% money-back guarantee.

Website: The Wholesale Formula


How Do Other Amazon Sellers Rate The Wholesale Formula?

The Wholesale Formula Success Stories Trent Dyrsmid

Feedback from members of our Amazon community is very positive and a lot of them have gone on to build solid wholesale businesses after taking the training. We ourselves have built a very profitable and fairly hands-off wholesale business.

We recommend watching these real-life success stories from students to get a better idea of what is possible;

Amy Sherlock Case Study

Joshua Blake Case Study


Pros and Cons of The Wholesale Formula

❌ Negatives

  • ❌ Quite expensive
  • ❌ You will need an extra $500+ to invest in initial stock

✅ Positives

  • ✅ The most in-depth Amazon wholesale course available
  • ✅ Wholesaling is probably the best method to sell on Amazon
  • ✅ You get access to VA Launchpad, a full training course on how to hire and train your own virtual assistants
  • ✅ Free course updates for life
  • ✅ It actually works

Should You Invest in the Wholesale Formula?

As we have seen wholesaling on Amazon has many advantages over arbitrage or private label.

If you are an existing Amazon seller who is struggling with retail arbitrage or has had a failed private label product then getting into Amazon wholesaling might be a great option for you.

The Wholesale Formula is without doubt currently the best Amazon wholesale course available.

We would highly recommend The Wholesale Formula. It has a 30-day money-back guarantee if you are not happy for any reason so you can check it out risk-free.

IMPORTANT: The Wholesale Formula only opens its doors once or twice per year. If the doors are closed you can still join the waiting list as shown below;

How to get on The Wholesale Formula waiting list

Let me know your thoughts on The Wholesale Formula or other courses in the comments below.

Good luck and Happy Selling!

James 🙂

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