Top 6 Best Amazon FBA Courses for 2021

Before you invest in an Amazon course, read our honest and unbiased reviews of the best Amazon FBA courses available. This will save you valuable time, give you the best start on Amazon, and ensure you don’t waste your hard-earned money.

We will review all the best Amazon FBA training courses available. Some courses are focused on Private Label, some on Wholesale, some Retail Arbitrage and some teach all the Amazon business models.

These are the best Amazon FBA courses we recommend;

  1. Marketplace Superheroes
  2. Amazing Selling Machine
  3. Freedom Ticket with Helium 10
  4. Amazon Boot Camp
  5. Proven Amazon Course (PAC)
  6. The Wholesale Formula

WHO WE ARE – We have now sold on Amazon for over 14 years, generating over $10,000,000 of revenue. We also run the Amazon sellers’ community with over 35,000 members. This puts us in a great position to offer expert advice on the best Amazon courses to take.

The Best Amazon FBA Courses - The Selling Guys

1. Marketplace Superheroes

Marketplace Superheroes Amazon Course
Amazon Selling Tools Award - The Selling Guys

Marketplace Superheroes is a high-quality Amazon course for a very reasonable price. The Amazon seller training was developed by Stephen Somers and Robert Rickey and has a unique approach with many new strategies.

Marketplace Superheroes put a lot of focus on getting your product sourcing right and finding suppliers.

Without the correct product, you will never make a success of selling on Amazon FBA however much you invest.

One big advantage of Marketplace Superheroes is the low cost. With most Amazon Private Label courses costing between $2000 and $5000, Marketplace Superheroes is one of the most affordable ways to get quality Amazon training.

“the most affordable way to get quality Amazon training,”

What do you get? MPSH Core 2.0 System, which is a step-by-step system to build a global Amazon business from scratch. Lifetime access to Marketplace Superheroes’ unique 4S product finder software.

You will also gain access to the ‘MPSH Mastermind’ Facebook group with over 5000 members. Bonuses include case studies, exclusive freight forwarding discounts, Bootcamp videos, ‘How to find 100 product ideas in 7 days’ guide and MPSH Partnership.

Who is it for? The Marketplace Superheroes course works for any seller in any country. The course is particularly good for people who want to develop a global Amazon FBA business.

Refund Policy: Marketplace Superheroes offer a 30-day, no questions asked 100% money-back guarantee.

How much does Marketplace Superheroes Cost? $997 one time payment or instalments of $97 per month for 12 months ($1164). There is also a free 7-day trial.

Website: Marketplace Superheroes

Rating: The Best Value for Money Amazon Private Label Course

2. Amazing Selling Machine Evolution (ASM13)

Amazing Selling Machine (ASM) Training
Amazon Selling Tools Award - The Selling Guys

The Amazing Selling Machine was originally created by Matt Clark and Jason Katzenback. There is no getting away from the fact that at $4997, the Amazing Selling Machine (ASM) is one of the more expensive Amazon FBA courses. So is it worth double the price of other Amazon private label courses?

Although ASM is expensive, you get what you pay for and this course has better support, more depth, and more bonus content than the others.

Amazing Selling Machine also has the most proven success, with more students going on to make 6, 7 or even 8 figures on Amazon.

“… make 6, 7 or even 8 figures on Amazon,”

If you can afford it and you are serious about Amazon FBA, then it is probably worth the investment.

What do you get? An incredible amount of content and bonuses teaching you how to create your own Private Label brand on Amazon. Take a look at their free training videos and what’s included here: Amazing Selling Machine Evolution.

Who is it for? People who are serious about Amazon FBA Private Label selling. For US and international sellers.

Is there a discount available? Yes, you can qualify for a $1000 discount by watching this short ASM training video – ASM Training Video.

Refund Policy: 30-day no questions asked 100% money-back guarantee.

How much does Amazing Selling Machine Cost? Amazing Selling Machine costs $4997 or 6 payments of $997.

SPECIAL OFFER: To get a $1000 discount today – please click here and watch the short ASM training. You will also get a free report ‘Top 1,000 Hidden Opportunities on Amazon’ just for watching.

Website: Amazing Selling Machine

Rating: The Ultimate Amazon Private Label Course

3. Freedom Ticket and Helium 10

Freedom Ticket Amazon Course with Helium 10

Freedom Ticket is a comprehensive Amazon course created by Amazon expert and veteran Kevin King. Freedom Ticket is an 8-week video course focusing on launching a Private Label product.

Freedom Ticket is now FREE with Helium 10 Platinum, Diamond, or Elite accounts. Helium 10 is a complete suite of over 20 Amazon tools for sellers. With Helium 10, you can find winning products, do keyword research, build and optimize your listings, get reviews and much more.

So you are getting a complete FBA course and all the right tools you will ever need all in one package which represents outstanding value for money.

“a complete FBA course and all the tools you will ever need all in one package,”

What do you get? With Freedom Ticket you get 8-weeks of training spread over 60 videos. You also get over 30 handouts on Sourcing, Accounting, mistakes to avoid, and much more.

With Helium 10, you get over 20 tools and also training and resources. Take a look at what’s included here: Freedom Ticket Course Details.

Who is it for? Freedom Ticket is focused on successfully launching an Amazon Private Label product using all the tools and data provided by Helium 10. The training works for any seller in any country.

Refund Policy: Freedom Ticket offers a 30-day no questions asked money-back guarantee.

How much does Freedom Ticket Cost? Freedom Ticket is included for FREE with Helium 10 Platinum, Diamond, or Elite accounts.

Website: Freedom Ticket

Rating: Best Value Complete Suite of Training and Tools for Starting a Private Label Business

4. Amazon Boot Camp v4.0

The Selling Family Amazon Boot Camp V4 FBA Retail Arbitrage Course

The ‘Amazon Boot Camp‘ FBA course was created by Jessica and Cliff Larrew (The Selling Family).

The Selling Family have been successfully selling on Amazon FBA using Retail Arbitrage for over 6 years, making 6 figures while only working part-time hours.

They are now on the fourth version of the ‘Amazon Boot Camp‘ course and are constantly improving and updating it.

The Selling Family’s Boot Camp system works and they are now happy to teach others how to make a full-time income on Amazon FBA with Retail Arbitrage.

“The Selling Family’s Boot Camp system works,”

Most Amazon FBA courses are focused on Private Label, but this requires a larger investment upfront.

Therefore, we often recommend new sellers learn to sell on Amazon by starting with Retail Arbitrage which is much easier to get started with.

Retail Arbitrage seems simple – you buy discounted items from stores and then sell them on Amazon. However, it can take time to learn the tricks of the trade and make it profitable.

It’s great to have a high-quality Amazon FBA course that focuses purely on Retail Arbitrage and will provide you with this insider knowledge.

What do you get? Lifetime access, 14 Boot Camp training modules, private members-only support community, bonus materials and discounts. Take a look at what’s included here: Amazon Boot Camp.

Who is it for? Sellers based in the USA who want to get started with Amazon Retail Arbitrage.

Refund Policy: No questions asked 60-day money-back guarantee.

Cost of Amazon Boot Camp: $495 One Time Fee or $195 per month for 3 months.

Website: Amazon Boot Camp

Rating: Best Retail Arbitrage Course Currently Available

5. Jim Cockrum’s Proven Amazon Course (PAC)

Proven Amazon Course 2.0 PAC

We still consider Proven Amazon Course to be one of the best all-round Amazon FBA courses for new sellers. It covers an incredible amount of different topics in PDFs, videos and webinars.

Proven Amazon Course offers a very in-depth look at all aspects of Amazon seller training. They take you through every step, from setting up your Amazon seller account to successfully selling products from your own Amazon store.

One big advantage of Proven Amazon Course is the friendly and supportive community. They have a Facebook group where you can get help from other sellers who are also working their way through the course.

Jim Cockrum, who created the course, and other coaches help in the groups and answer questions. This interaction with experienced sellers is priceless and one of the biggest selling points of PAC.

“interaction with experienced sellers is priceless,”

Also, the cost is very reasonable, and it is the perfect Amazon course for those on a budget. Particularly when compared with other courses that cost $1000 or more.

What do you get? A lot! – there is so much included, we recommend you take a look at the full list on their website here – Proven Amazon Course Details.

Who is it for? New sellers who want training on Amazon arbitrage, Merch, wholesale, or private label. For both US and international sellers.

Refund Policy: 100% anytime no questions asked full refund. This shows how confident they are in the quality of their course.

How much does Proven Amazon Course Cost? You get instant, full access for just $29 per month. You can cancel anytime.

Website: Proven Amazon Course

Rating: Best All-Round Course for Amazon Beginners on a Budget

6. The Wholesale Formula

The Wholesale Formula Amazon Wholesale Course Review

The Wholesale Formula Amazon FBA course was created by Dan Meadors and Dylan Frost. These guys started over 6 years ago and are now passively generating over $20,000,000 in sales every year using their proven formula.

They will show you how to find profitable products, how to contact suppliers, and how to scale up your Amazon wholesale business.

If you are interested in Amazon wholesale, then The Wholesale Formula (TWF) is the perfect opportunity to learn what’s involved.

We make a lot of our profits from wholesale and we know it can provide a very solid income on Amazon. All Amazon sellers should add wholesale to their list of strategies.

Dan and Dylan will take you along a step by step proven formula to succeed in wholesale. Unlike a lot of other Amazon FBA courses, this provides a blueprint you can follow to success.

“step by step proven formula to succeed in wholesale,”

It may seem expensive, but if you go on to make $5000+ per month from wholesale, then it is a great investment in your future.

We have many community members who signed up and found success with this Amazon course, so we are happy to recommend it.

What do you get? Lifetime access to video training on how to find and identify wholesale products, the blueprint on how to get approved to buy manufacturer direct, how to negotiate for the lowest prices on products, and how to streamline and automate your business.

You also get access to the private TWF Alumni Facebook Community, access to case studies, transcripts, and much more. You can see what’s included here: The Wholesale Formula.

Who is it for? People who are serious about Wholesale selling on Amazon. For US and international sellers.

Refund Policy: 30-day no questions asked 100% money-back guarantee.

How much does The Wholesale Formula cost?: $2,497 one time or 3 instalments of $997.

Website: The Wholesale Formula

Rating: Easily the Best Amazon Wholesale Course Available

More Amazon FBA Courses To Consider…

Kevin David’s Zon Ninja Masterclass

Amazon Zon Ninja Masterclass

Kevin David has made a lot of money with Amazon FBA Private Label. His ‘Zon Ninjas Masterclass‘ course is one of the most well-known Private Label courses.

Zon Ninjas is very popular and hundreds of students have completed the course. Some of these students have gone on to make 6 figures or more with Amazon FBA.

Kevin is a genuine guy who helps his students in the private Facebook Groups. Again, it is the group support that is so important and you definitely get this with the Zon Ninja Amazon FBA course.

The Zon Ninja Masterclass is very detailed and will take you step-by-step through the process of launching a successful Private Label product on Amazon.

What do you get? Includes step-by-step walkthroughs of Product Research, Suppliers & Shipping, Product Launch, Listing Optimisation, Facebook Ads, Amazon PPC and AMS, Email Follow up and reviews.

It also includes access to the private ninja group, secret hacks, free updates for life, international expansion and much more. Take a look at what’s included here: Kevin David’s Zon Ninja Masterclass.

Who is it for? People looking to do Amazon FBA Private Label selling. It is suitable for US and international sellers.

Refund Policy: 14-day money-back guarantee.

How much does Zon Ninja Masterclass Cost? Zon Ninjas costs $1,997 one time payment or 5 instalments of $599. They also offer PayPal Credit- buy now pay nothing for 6 months.

Website: Kevin David’s Zon Ninja Masterclass

Rating: A Solid Course but There Are Better Options for the Price

Amazon FBA Courses that failed to make the grade

Blue Sky Amazon by Sophie Howard

Blue Sky Amazon is an Amazon FBA coaching and training program created by Sophie Howard. Sophie teaches her students how to build a lasting brand and the training is suited more to sellers with some experience.

Cost: $3995

Verdict: It’s expensive and there are some reports of pushy sales techniques and a very strict refund policy.

Nine University by Kale Abrahamson and Taylor Hiott

Nine University was created by Kale Abrahamson and Taylor Hiott in 2017. The course is focused on helping beginners start to sell private label products on Amazon.

Cost: $1997 with upsells

They only offer a 10-day refund period, which shows they don’t have a lot of confidence in their product. You also have to meet quite a lot of criteria to get the refund.

Most of our top-rated courses offer a no questions asked 30-day money-back guarantee minimum.

Verdict: Very strict refund policy and there is some real doubt if Kale or Taylor have actually had any success themselves from selling on Amazon.

The Last Amazon Course by Brock Johnson

You can get access to Brock Johnsons ‘The Last Amazon Course’ for just $1 per week or $24 for lifetime access.

Mainly focused at sellers based in the United States, the course may provide beginners with a good introduction to private label amazon selling. Brock reminds readers that to be a successful Amazon seller, they will need an additional $3000 for shipping inventory, listing optimization and more.

Frequently Asked Questions about Amazon FBA courses

Q. What is the Best Amazon FBA Course?

At this time we have given Marketplace Superheroes the highest rating. Amazing Selling Machine and Helium 10 Freedom Ticket are also highly recommended.

Q. Is Amazon FBA Still Profitable in 2021?

Over $10 million worth of products are sold every hour on the Amazon marketplace. Amazon is the largest eCommerce platform in the world and keeps on growing, so there are still plenty of opportunities for new sellers.

Q. How much does an Amazon FBA Course cost?

For a decent Amazon private label course, the normal price seems to be about $1000. If courses included 1 on 1 coaching, then the prices can go up to $10,000. For FBA sellers who want to build a successful business on a tight budget, we would recommend Proven Amazon Course.

Q. What is Amazon FBA?

FBA stands for ‘Fulfilment by Amazon’. This is a program run by Amazon which allows you to sell products on their website without the need for your own warehouse.

With Amazon FBA, you simply send your products to one of the Amazon Fulfillment Centers, and Amazon will take care of the rest.

Amazon will store your products, send any orders to your customers and deal with any customer service issues or returns.

Using Amazon FBA can allow you to run a fairly ‘hands-off’ passive business.

Q. Can I learn Amazon FBA for free?

In theory, you can learn all you need to sell on Amazon from YouTube videos, websites, or Facebook groups. However, a lot of the information out there is confusing, contradictory or out of date.

People usually end up going around in circles watching hours and hours of YouTube videos with no end result. This can mean it takes a lot longer until you have the confidence to launch your Amazon business.

It is also quite hard to find information you can really trust. A single well laid out Amazon FBA course from a trusted and experienced provider can cut through all the ‘noise’.

All our top 6 Amazon selling courses listed offer a step-by-step proven ‘blueprint’ to success you can simply follow along to.

They also provide members-only Facebook Groups where you can learn and get support from fellow students and the teachers.

We have had a lot of reports of people doing poor quality courses or even falling victim to scams run by some fake Amazon training providers.

To avoid wasting your hard-earned money and ensure you are safe, we recommend sticking to one of the trusted Amazon seller courses on this list.

Q. Best Amazon FBA Private Label Course?

If you want to get into Amazon private label, we recommend trying the 7-day free trial offered by Marketplace Superheroes. You can also look at the free training video from Amazing Selling Machine.

Q. Best Amazon Wholesale Course?

The Amazon Wholesale course to rule them all is undoubtedly The Wholesale Formula. Unfortunately, they only open once a year so they can focus on their students. To get on the waiting list, you need to click here and fill in your name and email – The Wholesale Formula Wait List.

If you want to get started with wholesale straight away, we would recommend Proven Amazon Course. This covers all types of selling and includes the ‘Proven Wholesale Sourcing’ module. It is also a great price at just $29 per month – take a look here – Proven Amazon Course.

Q. Best Amazon Course for Beginners?

If you are a total beginner, the best course to consider is Proven Amazon Course by Jim Cockrum or Freedom Ticket by Helium 10.


Hopefully, the information we have provided will help you decide which FBA course suits your needs.

A big part of the decision will come down to your overall budget. Remember, you will need to keep some money left over in order to invest in stock, shipping and marketing.

If you have any feedback on the courses reviewed, please take the time to leave a comment below. This will help other Amazon sellers make the best decision.

Good luck and Happy Selling!

James 🙂

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10 thoughts on “Top 6 Best Amazon FBA Courses for 2021”

  1. Shahinur Rahman

    How about nine university and shophi howard ?
    I found in different page they are in top 5 course provider.

    1. Hey Shahinur – at the moment we cannot recommend these courses. They are not as well established as the courses on our list and do not have the same track record of proven results. I would recommend watching all the free webinars available and that should help you make a decision. They all have a different style of teaching and it’s important you relate to and respect the people giving the training. Hope this helps – if you need more info let us know.

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