The 6 Best Amazon FBA Courses for 2023 - The Selling Guys

The 6 Best Amazon FBA Courses for 2023

Are you thinking of investing in an Amazon course? Then read my honest reviews of the best Amazon FBA courses currently available.

It will save you valuable time, give you the best start on Amazon, and ensure you don’t waste your hard-earned money.

So why should you listen to me? My name is James, and I have been selling on Amazon for over 15 years, clocking up over $10,000,000 in sales. I also run an Amazon seller community with over 35,000 members where I offer help and advice!

I’m going to review all the best Amazon FBA courses currently available in 2023. I’ll cover private label courses, Amazon wholesale courses, and retail arbitrage courses. I’ll also look at some of the courses you should avoid. 😬

The best Amazon FBA courses are:

  1. Marketplace Superheroes 🏆
  2. Amazing Selling Machine
  3. Freedom Ticket
  4. Accelerate Wholesale
  5. Amazon Boot Camp
  6. Proven Amazon Course (PAC)
The Best Amazon FBA Course by The Selling Guys

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1. Marketplace Superheroes

Marketplace Superheroes Amazon Course
Best Amazon FBA Course 2023 Award

Marketplace Superheroes is one of the best Amazon courses available and also amazing value for money.

This Amazon seller training was originally created by Stephen Somers and Robert Rickey. Marketplace Superheroes includes many unique strategies Stephen and Robert have developed over the years.

The Marketplace Superheroes training puts particular focus on getting your product sourcing right and finding high-quality suppliers.

“…the most affordable way to get quality Amazon training.”

Without the correct product to launch with, you will never make a success of selling on Amazon FBA, however much money you invest.

One big advantage of Marketplace Superheroes is the low cost. With most Amazon Private Label courses costing over $2000, Marketplace Superheroes is one of the most affordable ways to get high-quality Amazon FBA training.

👨‍🏫 What do you get? Marketplace Superheroes Ignite, which is a step-by-step system to build an Amazon business from scratch. Lifetime access to the Marketplace Superheroes Ecosystem Research Tools.

You will also gain access to the ‘MPSH Mastermind’ Facebook group with over 8000 members. Bonuses include case studies, exclusive freight forwarding discounts, Bootcamp videos, a ‘How to find 100 product ideas in 7 days’ guide, and MPSH Partnership.

👩‍🎓 Who is it for? The Marketplace Superheroes course works well for any Amazon seller in any country. The course is particularly good for people who want to develop a global Amazon FBA business with ‘Module 12: International Expansion’.

💱 Refund Policy: Marketplace Superheroes offer a 30-day, no questions asked 100% money-back guarantee.

💰 Marketplace Superheroes Price: $997 one-time payment or installments of $97 per month for 12 months ($1164). There is also a free 7-day trial. 😍

🔥 Free Trial: There is a free 7-day trial which I definitely recommend. If you are happy after testing their Amazon seller course, then you simply pay 12 installments of $97. Start Your Free 7-Day Trial Today>>

🌍 Website: Marketplace Superheroes

Overall Rating: The best value Amazon FBA course.

2. Amazing Selling Machine Evolution

Amazing Selling Machine Amazon Seller Course
Best Amazon Seller Courses 2023 - ASM

The Amazing Selling Machine was created by Matt Clark and Jason Katzenback. There is no getting away from the fact that at $4,997, the Amazing Selling Machine (ASM) is one of the more expensive Amazon FBA courses.

Luckily, there is now a 40% discount available which brings the price down to a more affordable $2,997.

They have also just released the Amazing Foundations course, which is only $997. This includes the same course content as the main ASM training without the community support or mentoring.

If you think this might be a more affordable option, then take a look here: Amazing Foundations Course.

So is ASM worth double the price of other Amazon seller courses?

Although ASM is expensive, you get what you pay for and this course has better support, more depth, and more bonus content than its rivals.

Amazing Selling Machine also has the most proven success, with more students going on to make 6, 7, or even 8 figures on Amazon.

If you can afford it and you are serious about Amazon FBA, then it is probably worth the investment.

👨‍🏫 What do you get? An incredible amount of content and bonuses teaching you how to create your own Private Label brand on Amazon. Take a look at their free training videos and what’s included here: Amazing Selling Machine Evolution.

👩‍🎓 Who is it for? People who are serious about Amazon FBA Private Label selling. For US and international sellers.

😍 Is there a discount available? Yes, you can qualify for our special $2000 discount by clicking this link – Amazing Selling Machine 40% Discount.

💱 Refund Policy: 30-day no questions asked 100% money-back guarantee.

💰 Amazing Selling Machine Price: $2,997 with our 40% discount (normal price $4,997).

🔥 SPECIAL OFFER: To get our 40% Amazing Selling Machine discount today – please click here. This saves you $2000 on the regular price. 🔥

🌍 Website: Amazing Selling Machine

Overall Rating: Expensive but still the ultimate Amazon FBA course.

3. Freedom Ticket and Helium 10

Freedom Ticket Amazon FBA Private Label Course

Freedom Ticket is one of the most comprehensive Amazon courses created by Amazon expert and veteran Kevin King. Freedom Ticket is an 8-week video course focusing on launching a Private Label product.

“a complete FBA course and all the tools you will ever need all in one package.”

Freedom Ticket is now FREE with Helium 10 Platinum, Diamond, or Elite accounts. Helium 10 is a complete suite of over 20 Amazon tools for sellers. With Helium 10, you can find winning products, do keyword research, build and optimize your listings, get reviews, and much more.

You are getting a complete FBA course and all the best tools you will need in one package. The represents incredible value for money.

👨‍🏫 What do you get? With Freedom Ticket, you get 8-weeks of training spread over 60 videos. You also get over 30 handouts on Sourcing, Accounting, mistakes to avoid, and much more.

With Helium 10, you get over 20 tools and full training. Take a look at what’s included here: Freedom Ticket Course Details.

👩‍🎓 Who is it for? Freedom Ticket is focused on successfully launching an Amazon Private Label product using the tools provided by Helium 10. The training works for sellers based in any country.

💱 Refund Policy: Freedom Ticket offers a 30-day no questions asked money-back guarantee.

💰 Freedom Ticket Price: Freedom Ticket is included for FREE with Helium 10 Platinum, Diamond, or Elite accounts.

🌍 Website: Freedom Ticket

Overall Rating: Best value training and tools for Amazon private label.

4. Accelerate Wholesale

Accelerate Wholesale - the best Amazon wholesale course

Accelerate Wholesale Model is another high-quality Amazon FBA course from Marketplace Superheroes, the creators of our top-rated MPSH Ignite. The Accelerate course is focused on teaching students how to use the wholesale model to make money on Amazon.

Marketplace Superheroes Accelerate was created in collaboration with Mike Sieben from Elite Wholesale. Between them, the creators have over 40 years of experience selling online.

“… probably the fastest way to grow an income stream through Amazon with minimal risk…”

Amazon wholesale is becoming increasingly popular with sellers as it avoids importing from China and has low start-up costs. The Accelerate Wholesale course covers everything you need to know to build a successful Amazon business using proven strategies and step-by-step guides.

They offer 3 price plans: Turbo, Dynamo, and Nitro with Turbo costing just $495. Dynamo and Nitro include extras such as mentoring and group sessions which will increase your chances of success.

Accelerate teaches similar strategies to The Wholesale Formula training. The main advantages of Accelerate Wholesale are that it’s available to purchase all year round and is a lot cheaper than The Wholesale Formula.

👨‍🏫 What do you get? The complete Accelerated Wholesale Model course, access to the Accelerate Mastermind Facebook community, Superspeed Toolkit, and Accountability Blueprint. Upgrades include the Advanced PPC Workshop, Supplier Script Shortcut Vault, “Ask Us Anything” sessions, and 1 on 1 Instant Acceleration Sessions.

You can see everything that’s included here: Marketplace Superheroes Accelerate.

👩‍🎓 Who is it for? People who want to make a success of selling Wholesale on Amazon.

💱 Refund Policy: 30-day no questions asked money-back guarantee.

💰 Accelerate Wholesale Price: From $495 or three payments of $195.

🌍 Website: Accelerate Wholesale

Overall Rating: The best value Amazon wholesale course.

5. Amazon Boot Camp

The Selling Family Amazon Boot Camp Retail Arbitrage Course

The ‘Amazon Boot Camp‘ FBA course was created by Jessica and Cliff Larrew (The Selling Family).

The Selling Family have been successfully selling on Amazon FBA using Retail Arbitrage for over 10 years. They have been making 6-figure profits while working part-time hours.

They are now on the fourth version of the ‘Amazon Boot Camp’ course and have helped over 10,000 students start selling on Amazon.

The Selling Family’s Boot Camp system has been proven to work. They are now happy to teach others how to make a full-time income on Amazon with Retail Arbitrage.

“The Selling Family’s Boot Camp system works.”

Most Amazon FBA courses are focused on Private Label, but this requires a larger investment up front.

I usually recommend new sellers learn to sell on Amazon with some Retail Arbitrage because it’s much easier to get up and running.

Retail Arbitrage seems simple – you buy discounted items from stores and then sell them on Amazon. However, it can take time to learn the tricks of the trade and make it profitable.

It’s great to have a high-quality Amazon seller course that focuses purely on Retail Arbitrage and will provide you with insider knowledge.

👨‍🏫 What do you get? Lifetime access, 9 Boot Camp core training modules, private members-only support community, bonus materials, and discounts. Take a look at what’s included here: Amazon Boot Camp.

👩‍🎓 Who is it for? Sellers based in the USA who want to get started with Amazon Retail Arbitrage.

💱 Refund Policy: No questions asked 30-day money-back guarantee.

💰 Amazon Boot Camp Price: $345 One Time Fee.

🌍 Website: Amazon Boot Camp

Overall Rating: The best retail arbitrage course available.

6. Jim Cockrum’s Proven Amazon Course (PAC)

Proven Amazon Course (PAC) by Jim Cockrum

I still consider Proven Amazon Course to be one of the best all-round Amazon FBA courses for new sellers. It covers an incredible amount of different topics in PDFs, videos, and webinars.

“This interaction with experienced sellers is priceless.”

Proven Amazon Course offers a very detailed look at all aspects of Amazon marketplace selling. They take you through every step, from setting up your Amazon seller account to selling products from your own Amazon store.

One big advantage of the Proven Amazon Course is the friendly and supportive community. They have a Facebook group where you can get help from other sellers who are taking the course.

Jim Cockrum, who created the course, and other coaches help in the groups and answer questions. This interaction with experienced sellers is priceless and one of the biggest selling points of PAC.

The cost is also very reasonable, and it’s possibly the best Amazon course for those on a tight budget, particularly when compared with courses that cost $1000 or more.

👨‍🏫 What do you get? There is so much included, I recommend looking at the full list on their website: Proven Amazon Course Details.

👩‍🎓 Who is it for? New sellers who want training on Amazon arbitrage, Merch, wholesale, or private label. For both US and international sellers.

💱 Refund Policy: 100% anytime no questions asked full refund. This shows how confident they are in the quality of their course.

💰 Proven Amazon Course Price: You get instant, full access for just $29 per month. You can cancel anytime.

🌍 Website: Proven Amazon Course

Overall Rating: Best all-round course for Amazon beginners on a budget.

More Amazon FBA Courses To Consider…

The Wholesale Formula

The Wholesale Formula Amazon Wholesale Course Review

The Wholesale Formula Amazon FBA course was created by Dan Meadors and Dylan Frost. These guys started over 6 years ago and are now generating over $20,000,000 in sales each year using their formula.

They will show you how to find profitable products, how to contact suppliers, and how to scale up your Amazon wholesale business.

If you are interested in Amazon wholesale, then The Wholesale Formula (TWF) is the perfect opportunity to learn what’s involved.

We make a lot of our profits from wholesale and I know it can certainly provide a very solid income on Amazon. I think all Amazon sellers should consider adding wholesale to their list of sourcing strategies.

Dan and Dylan will take you along a step-by-step proven formula to succeed in wholesale. Unlike a lot of other Amazon FBA courses, this provides a blueprint you can follow to success.

“step by step proven formula to succeed in wholesale.”

It may seem expensive, but if you go on to make $5000+ per month from wholesale, then it is a great investment in your future.

We have many members who have found success with this Amazon wholesale FBA course and I’m happy to recommend it.

👨‍🏫 What do you get? Lifetime access to video training on how to find and identify wholesale products. You also get the blueprint on buying direct from manufacturers, negotiating the lowest prices on products, and automating your business.

You also get access to the private TWF Alumni Facebook Community, access to case studies, transcripts, and much more. You can see what’s included here: The Wholesale Formula.

👩‍🎓 Who is it for? People who are serious about Wholesale selling on Amazon. For US and international sellers.

💱 Refund Policy: 30-day no questions asked 100% money-back guarantee.

💰 The Wholesale Formula Price: $2,997 one time or 4 installments of $874.

🌍 Website: The Wholesale Formula

Overall Rating: One of the best Amazon wholesale courses.

Kevin David’s Zon Ninja Masterclass

Zon Ninja Masterclass - Best FBA Course?

Kevin David has made a lot of money with Amazon FBA Private Label. His Zon Ninjas Masterclass course is one of the most well-known Private Label courses.

Zon Ninja Masterclass is very popular and thousands of students have completed the course. Some of these students have gone on to make 6 figures or more with Amazon FBA.

Kevin is a genuine guy who helps his students in the private Facebook Groups. The group support you get with the Zon Ninja Amazon FBA course can be valuable.

Zon Ninja Masterclass will take you step-by-step through the process of launching a successful Private Label product on Amazon. However, I now feel there are better Amazon training courses available for the price.

👨‍🏫 What do you get? Includes step-by-step walkthroughs of Product Research, Suppliers & Shipping, and Product Launch. It also has guides on Listing Optimization, Facebook Ads, Amazon PPC, and Email Follow-Ups.

It also includes access to the private ninja group, secret hacks, free updates for life, international expansion, and much more. Take a look at what’s included here: Kevin David’s Zon Ninja Masterclass.

👩‍🎓 Who is it for? People looking to do Amazon FBA Private Label selling. It is suitable for US and international sellers.

💱 Refund Policy: 14-day money-back guarantee.

💰 Zon Ninja Masterclass Price: Zon Ninjas costs $1,997 one-time payment or 5 installments of $599. They also offer PayPal Credit- buy now pay nothing for 6 months.

🌍 Website: Kevin David’s Zon Ninja Masterclass

Overall Rating: Outdated and there are better options for the price.

Amazon FBA Courses that failed to make the grade

Blue Sky Amazon by Sophie Howard

Sophie Howard Blue Sky Amazon FBA Coaching

Blue Sky Amazon is an Amazon FBA coaching and training program created by Sophie Howard. Sophie, who likes to refer to herself as “The Amazon Selling Queen”, teaches her students how to build a lasting brand. The training is more suited to sellers who already have some experience with Amazon FBA.

Cost: $3995

Verdict: Sophie Howards’ Blue Sky Amazon is expensive. There are also reports of pushy sales techniques and a very strict refund policy.

Nine University by Kale Abrahamson and Taylor Hiott

Nine University Amazon Courses By Kale And Taylor

Nine University was created by Kale Abrahamson and Taylor Hiott in 2017. The course is focused on helping beginners start to sell private label products on Amazon.

Cost: $1997 with upsells

Nine University only offer a 10-day refund period, which shows they don’t have a lot of confidence in their product. You also have to meet quite a lot of criteria to get the refund.

In comparison, most of our top-rated courses offer a no-questions-asked 30-day money-back guarantee minimum.

Verdict: Nine University has a very strict refund policy. Some reviewers also question if Kale or Taylor have actually had any success themselves from selling on Amazon.

The Last Amazon Course by Brock Johnson

The Last Amazon Course - Best Amazon Courses Review

You can get access to Brock Johnsons’ ‘The Last Amazon Course’ for just $1 per week or $24 for lifetime access.

The Last Amazon Course is mainly focused on sellers based in the United States. The course may provide beginners with a good introduction to selling private label on Amazon. Brock Johnson reminds readers that to be a successful Amazon seller, they will need an additional $3000 for shipping inventory, listing optimization, and more.

FAQs about Amazon FBA courses

Which is The Best Amazon FBA Course?

Hopefully, the information I’ve provided will help you decide which is the best FBA course to suit your particular needs.

A big part of the decision will come down to your overall budget. Remember, you will need to keep some of your money left over to invest in stock, shipping, and marketing.

If you have any feedback on my list of the best Amazon FBA courses for 2023, please take the time to leave a comment below.

Your feedback will help other Amazon sellers choose the right course for them.

Good luck & Happy Selling!

James 🙂

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Author James Percival - The Selling Guys Bio

Article By James Percival

Founder and Lead Editor of The Selling Guys

James is an experienced ecommerce entrepreneur with over 15 years of experience selling online. He has a wealth of knowledge in selling on Amazon, eBay, and building ecommerce websites.
Despite running a successful business, James has decided to share his expertise with others by offering guidance through his website, “The Selling Guys,” and his “Amazon Selling for Beginners” Facebook group.
James now has three children, two dogs, and a cat.

15 thoughts on “The 6 Best Amazon FBA Courses for 2023”

  1. Thanks for providing this review. It has given me more options to research. Do you recommend Will Rivera’s Ecom University? I have been seeing lots of videos of him on IG and TikTok.

    1. I would definitely avoid this course. We have had some pretty bad feedback for it and also he seems to promote dropshipping on Amazon which is very high risk and not recommended. I would avoid anyone who promotes like this on TikTok and IG. There are so many established, proven, and respected courses available that there is no reason to pay for something like this.

  2. Hi James, thanks for your very detailed review. Like most people here, I have researched a number of courses and have even paid on one course out there, my seller account was not approved at the time, and my money was not refunded. I am a newbie to amazon selling. This 40% discount on asm makes more sense to me. As a newbie, would you recommend I go for asm or lesser option as i read in some places it may be overwhelming for starters. Are there hidden cost? Is this cost for life time or is it for a year? Would really be valuable to know before committing to a course.
    thank you.

    1. Hi Faith. You get lifetime access to updates etc with ASM. It’s a solid course and has everything you would need – also it’s now a more sensible price. The only other course that might suit what you are doing is the Marketplace Superheroes Ignite. If you want research tools etc included it would be Freedom Ticket from Helium 10 which is paid monthly. If you need any more info let me know.

  3. How about the Amazon FBA Winners coaching program by Tamara Tee? They no longer call it a course because they told me it was outdated. Now its a coaching program and if I sign up “today” it is 4800$. I really want to know if this program is worth the money but I literally can’t find anything online reviewing their newer coaching program. Hoping to hear from you soon! Thank you for all the effort you put into this.

    1. Hey there – I would recommend you avoid the Tamara Tee coaching program – we have had some negative feedback on her coaching and methods. It is also expensive. I would recommend Freedom Ticket with Helium 10 or if you definitely need coaching I would recommend Marketplace Superheroes and then upgrade to their ‘Origin Program’. These are both highly rated courses and coaching. You could also contact Dan Trumble who is an Amazon coach that helps moderate our ‘Amazon Beginners‘ Facebook Group. If you need any more info please let me know. 🙂

  4. Shahinur Rahman

    How about nine university and shophi howard ?
    I found in different page they are in top 5 course provider.

    1. Hey Shahinur – at the moment we cannot recommend these courses. They are not as well established as the courses on our list and do not have the same track record of proven results. I would recommend watching all the free webinars available and that should help you make a decision. They all have a different style of teaching and it’s important you relate to and respect the people giving the training. Hope this helps – if you need more info let us know.

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