Top 5 Best Amazon FBA Courses for 2020

Before you buy an Amazon course read our honest and unbiased reviews of the best Amazon FBA courses available. This could save you a lot of time and money and will also make sure you don’t get ripped off.

Here we will review all the best Amazon FBA training courses available. Some are focused more on Private Label, some on Wholesale, some Arbitrage and some cover all aspects of Amazon selling.

Here are the Amazon courses we will review;

1. Marketplace Superheroes 2.0

Marketplace Superheroes Amazon FBA Course

Marketplace Superheroes 2.0 is a high-quality Amazon course for a very reasonable price. The training was developed by Stephen Somers and Robert Rickey and has a unique approach with many new strategies. They put a lot of focus on getting your product sourcing right in Marketplace Superheroes. Without the correct product, you are never going to make a success selling your product on Amazon FBA however much you invest.

One big advantage of Marketplace Superheroes is the pricing. With most Amazon Private Label courses costing between $2000 and $5000, Marketplace Superheroes is one of the most affordable ways to get quality Amazon training.

What do you get? MPSH Core 2.0 System which is a step-by-step system to build a global Amazon business from scratch. Lifetime access to Marketplace Superheroes unique 4S product finder software. Access to the ‘MPSH Mastermind’ Facebook group with over 5000 members. Bonuses include case studies, exclusive freight forwarding discounts, Bootcamp videos, ‘How to find 100 product ideas in 7 days’ guide and MPSH Partnership.

Who is it for? The Marketplace Superheroes course works for any seller in any country. It is particularly good for people who want to develop a global Amazon FBA business.

Refund Policy: Marketplace Superheroes offer a 30-day no questions asked 100% money-back guarantee.

How much does Marketplace Superheroes Cost? $997 one time payment or instalments of $97 per month for 12 months ($1164). There is also a free 7-day trial.

2. Amazing Selling Machine (ASM12)

Amazing Selling Machine (ASM)Amazing Selling Machine (ASM)

There is no getting away from the fact that at $4997 the Amazing Selling Machine (ASM) is at the top end of Amazon FBA courses. So is it worth double the price of other Amazon private label courses? Although it is expensive you do get what you pay for and this course has more support, more depth, and more bonus content than the others. Amazing Selling Machine also has the most proven success with more students going on to make 6, 7 or even 8 figures on Amazon.

If you can afford it and you are serious about Amazon FBA then it is probably worth the investment.

What do you get? An incredible amount of content and bonuses teaching you how to create your own Private Label brand on Amazon. Take a look at their free training videos and what’s included here.

Who is it for? People who are serious about Amazon FBA Private Label selling. For US and international sellers.

Refund Policy: 30-day no questions asked 100% money-back guarantee.

How much does Amazing Selling Machine Cost? Amazing Selling Machine costs $4997 or 6 payments of $997.

3. Freedom Ticket and Helium 10

Freedom Ticket free with Helium 10

Freedom Ticket is a comprehensive Amazon course created by Amazon expert and veteran Karl King. Freedom Ticket is an 8-week video course focusing on launching a Private Label product.

Freedom Ticket is now FREE with Helium 10 Platinum, Diamond, or Elite accounts. Helium 10 is a complete suite of over 20 Amazon tools for sellers. With Helium 10 you can find winning products, do keyword research, build and optimize your listings, get reviews and much more.

So you are getting a complete FBA course and all the tools you will ever need all in one package which represents awesome value for money.

What do you get? With Freedom Ticket you get 8-weeks of training spread over 60 videos. You also get over 30 handouts on Sourcing, Accounting, mistakes to avoid and much more. With Helium 10 you get over 20 tools and also training and resources. Take a look at what’s included here: Freedom Ticket Course Details.

Who is it for? Freedom Ticket is focused on successfully launching an Amazon Private Label product using all the tools and data provided by Helium 10. The training works for any seller in any country.

Refund Policy: Freedom Ticket offers a 30-day no questions asked money-back guarantee.

How much does Freedom Ticket Cost? Freedom Ticket is included for FREE with Helium 10 Platinum, Diamond, or Elite accounts.

4. Amazon Boot Camp v4.0

The Selling Family Amazon Boot Camp FBA Retail Arbitrage Course

The ‘Amazon Boot Camp‘ FBA course was created by Jessica and Cliff Larrew (The Selling Family). They have been successfully selling on Amazon FBA using Retail Arbitrage for over 6 years making 6 figures while only working part-time hours.

They are now on the fourth version of the ‘Amazon Boot Camp’ course and are constantly improving and updating it. Their system works and they are now happy to teach others how to make a full-time income on Amazon FBA with Retail Arbitrage.

Most Amazon FBA courses are focused on Private Label but Private Label requires a larger investment up front. This is why we often recommend new sellers get a feel for selling on Amazon by doing Retail Arbitrage which has much lower barriers to entry.

Retail Arbitrage seems simple – you buy discounted items from stores and then sell them on Amazon. However, it can take time to learn the tricks of the trade to make it profitable. It’s great to have a high-quality Amazon FBA course that focuses purely on Retail Arbitrage and will provide you with this insider knowledge.

What do you get? Lifetime access, 14 Boot Camp training modules, private members-only support community, bonus materials and discounts. Take a look at what’s included here.

Who is it for? Sellers based in the USA wanting to get started with Amazon FBA and Retail Arbitrage.

Refund Policy: No questions asked 60-day money-back guarantee.

Cost of Amazon Boot Camp: $495 One Time Fee or $195 per month for 3 months.

5. Jim Cockrum’s Proven Amazon Course 2.0 (PAC)

Proven Amazon Course 2.0 (PAC)

We still consider Proven Amazon Course to be the best all-round Amazon FBA course for new sellers. It covers an incredible amount of different topics in PDFs, videos and webinars so you are likely to find a good depth of information on everything you need.

One big advantage of PAC is a friendly and supportive community. They have a Facebook group and forums where you can get help from other sellers who are also working their way through the course. Jim Cockrum himself and other coaches and experts also help out in the groups and answer questions. This interaction with experienced sellers is priceless and one of the biggest selling points.

Also, the cost is very reasonable and it is the perfect Amazon course for those on a budget. Particularly when compared with other courses that can cost $1000+

What do you get? A lot! – there is so much included we recommend you take a look at the full list on their website here – Proven Amazon Course Details.

Who is it for? New sellers wanting to do arbitrage, Merch, wholesale, or private label. For US and international sellers.

Refund Policy: 100% anytime no questions asked full refund. This shows how confident they are in the quality of their course.

How much does Proven Amazon Course Cost? You get instant, full access for just $29 per month. You can cancel anytime.

More great Amazon FBA courses you should consider…

6. The Wholesale Formula

The Wholesale Formula Amazon FBA course was created by Dan Meadors and Eric Lambert. These guys started over 6 years ago and are now passively generating over $20,000,000 in sales every year using their proven formula. They will show you how to get started, how to find profitable products and how to scale up your Amazon wholesale business.

If you are interested in Amazon wholesale then The Wholesale Formula (TWF) is the perfect opportunity to learn what’s involved. We make a lot of our profits from wholesale and we know it can provide a very solid income on Amazon. All Amazon sellers should try to add wholesale to their list of strategies.

Dan and Eric will take you along a step by step proven formula to succeed in wholesale. Unlike a lot of other Amazon FBA courses, this provides a blueprint you can follow to success. It may seem expensive but if you go on to make $5000+ per month from wholesale then it is just an investment in your future. We have many members who have signed up and found success with this Amazon course so we are happy to recommend it.

What do you get? Lifetime access to video training on how to find and identify wholesale products, the blueprint on how to get approved to buy manufacturer direct, how to negotiate for the lowest prices on products, and how to streamline and automate your business. You also get access to the private TWF Alumni Facebook Community, access to case studies, transcripts and much more. Take a look at what’s included here.

Who is it for? People who are serious about Wholesale selling on Amazon. For US and international sellers.

Refund Policy: 30-day no questions asked 100% money-back guarantee.

How much does The Wholesale Formula cost?: $2,497 one time or 3 instalments of $997.

The Wholesale Formula only open their doors to a limited number of students each year.

For access please click here.

Do I need to take an Amazon FBA Course to sell on Amazon?

In theory, you can learn all you need to sell on Amazon from YouTube videos, websites, or Facebook groups. However, a lot of the information out there is confusing, contradictory or out of date. People often end up going around in circles watching hours and hours of YouTube videos with no end result. This can mean it takes a lot longer until you have the confidence to launch your Amazon business.

It is quite hard to find information you can really trust. A single well laid out course from a trusted and experienced provider can cut through all the ‘noise’. All these courses offer a step-by-step proven ‘blueprint’ to success you can simply follow along to. They also provide members-only Facebook Groups where you can learn and get support from fellow students and the teachers.

We have had a lot of reports of people doing poor quality courses or even falling victim to scams run by some fake providers. To avoid wasting your hard-earned money and ensure you are safe we recommend sticking to one of the trusted Amazon courses on this list.


Hopefully, the information we have provided will help you decide which course suits your needs. A big part of the decision will come down to budget. Remember you will need to keep some money left over in order to invest in products, shipping and other costs.

If you have any feedback on the courses reviewed please take the time to leave a comment below. This will help other Amazon sellers make the right decision.

Good luck and Happy Selling!

James 🙂


  1. By Lill Posted on September 17, 2020

    Very informative. Thank you for making this information available

  2. By Shahinur Rahman Posted on June 10, 2020

    How about nine university and shophi howard ?
    I found in different page they are in top 5 course provider.

    • By The Selling Guy Posted on June 11, 2020

      Hey Shahinur – at the moment we cannot recommend these courses. They are not as well established as the courses on our list and do not have the same track record of proven results. I would recommend watching all the free webinars available and that should help you make a decision. They all have a different style of teaching and it’s important you relate to and respect the people giving the training. Hope this helps – if you need more info let us know.

  3. By BQool Posted on May 15, 2019

    Great Blogs. Its very useful resources to grow the Amazon business strategy. Thanks for sharing!

  4. By Gee Joy Posted on February 23, 2019

    Thanks for this amazing tips to succeed on Amazon.. I am actually finding it hard to choose the right Amazon FBA courses. The above-mentioned courses seem interesting.

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