The best Amazon FBA and Private Label Sourcing and Research Tools

Here we review the best Amazon FBA tools and software to help you source winning products to sell. Whether it’s for online arbitrage, wholesale or private label, these tools will make your research more efficient and ultimately more successful.

You can spend hours manually searching Amazon and other websites. This can be incredibly frustrating and time-consuming and it can still be difficult to find good opportunities. The additional profit you can make from using the tools listed should easily cover any costs. Using software is also the only realistic way to scale up your Amazon business and go full-time.

Online Arbitrage – buying from one website at a low price and selling on another website, usually Amazon, for a higher price.

Private Label – sourcing a generic product usually from China which you then brand and sell on a new Amazon listing.


Reviews of the best Amazon FBA product sourcing tools


FBA Wizard Pro

FBA Wizard Pro – $115 – $135 (£83 – £97) per month

We currently use FBA Wizard Pro for online arbitrage sourcing, private label research, eBay selling and wholesaler scans. It is probably the best all-rounder and has lots of additional features lacking from other tools.

You can scan a retailers website for profitable products and it works in the US, Canada and the UK. You can also scan for products on Amazon to resell on eBay and you can import wholesale or distributor feeds to check these against Amazon for opportunities. If you are looking at launching a private label product it will also scan Amazon for potential product ideas much like Jungle Scout. For this reason, it is probably the best all in one solution and we strongly recommend it.

Try FBA Wizard Pro Today – Risk Free


Jungle Scout small logo

Jungle Scout Chrome Extension – $97 (£77) Lite Version $197 (£157) Pro Version – one time

Most people have heard of Jungle Scout and they produce high-quality sourcing and research tools. This is a chrome extension which works like Unicorn Smasher. You go to the product results page and click the button and it provides data on the products such as BSR, rank, reviews, and monthly sales.

This is very useful for Private Label research and product selection but can also be used for general product sourcing. There is a cost but Jungle Scout has a lot more features than the free extensions and will work in most Amazon Marketplaces. The Pro version also includes FBA fees, profit calculator and trends. If you are serious about selling on Amazon you will not be disappointed by Jungle Scout.

Get the Jungle Scout Chrome Extension


Jungle Scout Web App – $29 to $69 (£20 – £50) per month

The Web App is more expensive than the chrome extension but does serve a different purpose. A lot of people will have both and they do work well together. With the Web App you can put in pre-defined filters and it will search Amazon for those matching products so it does more of the hard work for you. It is great for Private Label research and general sourcing and it will let you track particular products to see what is selling. It currently works in the USA, Canada, Mexico, UK, Spain, India, France, Italy, and German Amazon marketplaces. If you are doing Private Label this is regarded as the best product research tool available.

Get the Jungle Scout Web App


You can also use the FREE Jungle Scout Sales Estimator to get monthly sales volume for any product being sold on Amazon – Jungle Scout Sales Estimator


amzscout product research tools

Amzscout Chrome Extension – FREE TO TRIAL

Amzscout is very similar to Jungle Scout. They also offer a chrome extension and web app which both offer similar functionality to the Jungle Scout tools. Amzscout is cheaper than Jungle Scout, has loads of great features, and now works in 9 different Amazon markets. It is free to trial so we recommend testing it out today.

Try Amzscout Chrome Extension FREE today!


Amzscout Web App – $19.99 – $39.99 (£15 – £30) per month

Again this is very similar to the Jungle Scout web app where you can search using filters and it will provide data on sales volume, competitor strength, tracking products price history, revenue estimation and much more. Using all these features you can quickly identify winning Private Label products to sell on Amazon.

It now works in 9 Amazon marketplaces including the USA, UK, Canada, Mexico, France, Germany, Italy, Spain, and India. We do highly recommend Amzscout and you can try it for free today.

Get your FREE Trial of Amzscout today!


Helium10 Amazon FBA Research

Helium 10 Amazon FBA tools – FREE TO USE

Helium 10 offers a powerful full suite of tools for Amazon FBA sellers. With Helium 10 you can carry out Keyword Research and Tracking, optimize your PPC, find profitable private label products to sell, highlight refunds and reimbursements Amazon owes you, spy on your competitors, get hijacker alerts for your listing, check which ASINS are brand registered and much more.

You can use a lot of the tools for free starting today. If you decide to upgrade to a paid subscription then you should find the reimbursements you get through Refund Genie alone will cover this cost. It’s a win win for sellers!

Start using Helium 10 FREE today!

(BONUS – sign up today and use Coupon Code ‘TSG’ in checkout for an exclusive 10% OFF all plans!)


Tactical Arbitrage small logo

Tactical Arbitrage from $67 (£48) per month

Tactical Arbitrage is similar to FBA Wizard Pro and is highly rated by its users and works in the US, UK, Australia and many more. You can now scan over 800 retail stores for deals. It allows you to do retail arbitrage, Amazon flips and wholesale scans.
Tactical Arbitrage is a complex piece of software but if you put the effort in it could prove to be a valuable asset. Use code ‘TSGUYS’ for an extended 10 day free trial.

Get your FREE Trial of Tactical Arbitrage today!


Amazeowl app for Amazon sellers

Amazeowl – FREE

Amazeowl is a relatively new chrome extension and desktop application which is currently free to use although additional features do cost money. They have just released a UK version but they do charge a fee for this. It is mainly focused on Private Label research and is quite similar to Jungle Scout where it will show BSR and other product data to help you find opportunities. If you are in the US then it is worth testing it out.


Unicorn Smasher free Amazon seller research tool

Unicorn Smasher – FREE

Lots of our Facebook Group members recommend Unicorn Smasher which is made by the people at AMZTracker. It is a chrome extension similar to Amazeowl and will provide BSR, sales estimates, ranking and other important data. It is well suited to Private Label research but can be used for any sourcing strategy.

Unicorn Smasher is a great tool especially considering its free and has such a good name and works in the US and UK. You do not require a professional selling account to use Unicorn Smasher so it is ideal for people testing the water.


InventoryLab Scoutify App

InventoryLab Scoutify – $49 (£39) per month

We thought InventoryLab Scoutify app should also be included on our list as it offers a slightly different angle on sourcing. This is a tool that comes as part of the InventoryLab software that lets you scan barcodes of physical products when doing Retail Arbitrage. It will then analyse the data to show potential profits and the product sales history so you know whether to purchase it.

InventoryLab is a complete suite of tools for selling on Amazon and helps you manage your inventory, research products and keep track of your profits. If you are doing Retail Arbitrage this is a great all in one solution. They are currently offering a 30 day free trial.

Try InventoryLab for free!


We know choosing the right software to help you with your Amazon FBA product sourcing is key to success. There are many different tools available and we hope this list helps you make the right decision.

If you have any feedback on the tools listed please take the time to post a comment below. This will help fellow Amazon sellers make the right choice.

We have a list of all the tools and services we use to make money on Amazon here – Tools & supplies we use to succeed on Amazon

We also have a more in-depth review of FBA Wizard Pro here – FBA Wizard Pro Review

You are also very welcome to join our friendly and supportive Amazon Facebook Groups;

Amazon Selling for Beginners – for those starting out on their Amazon selling journey.

Amazon FBA Masters – for more experienced sellers and those looking at starting in Private Label selling.


  1. By Plidro Martínez Posted on November 8, 2019

    Keep an eye on the tool as they just announced a new feature called Opportunity Finder which can be a game changer on product scouting:

    ✔ Find new potential product ideas related to your current brand or products
    ✔ Discover new niches with high demand and low competition
    ✔ Search for products and niches in each EU marketplace
    ✔ Easily narrow down product ideas

  2. By Anonymous Posted on October 31, 2018

    Hi i was wondering if you have had any comments as to which tool is best and has given the best results for the Canadian market. I have tried free versions of jungle scout, amazeowl and Helium 10 and results of the same product on each platform are very different from one another, especially sale estimates. Any advice?


  3. By SaleFreaks Posted on February 27, 2018

    What about arbitrage form Amazon to eBay? Popular niche nowadays.

    • By The Selling Guy Posted on February 28, 2018

      Hi – yes you can do this with FBA Wizard – you can scan all retailers for deals – and this includes Amazon.

  4. By David Posted on October 12, 2017

    Hello. Thank you for this list.
    I use Intelligence Market from Virtual Launch.
    What do you think about it ? It is interisting for history of market and sale estimation are less optimistic than JS for example.

Please let us know what you think...

Share via
Send this to a friend
More in Amazon FBA, Private Label, Reviews
How to choose products to sell on Amazon
How to select winning products to sell on Amazon FBA

Here we explain how to find profitable products to sell on Amazon and the selection criteria you should use. If...