Jungle Scout Review 2023 (Best Amazon Seller Tool?)

Jungle Scout Review 2023 (Best Amazon Seller Tool?)

Read our Jungle Scout review to see if it can help you find the best products to sell on Amazon FBA.

When you’re looking to start selling products on Amazon, it’s essential you sell products that have low competition and high demand.

You don’t want to invest time and money in a new product to find the market is already saturated with hundreds of low-cost alternatives.

Even if your product is better than all your rivals, it could fail to take off without the right marketing.

This is where Jungle Scout comes in. Jungle Scout can help Amazon sellers pick the right products and market them correctly to beat the competition.

So why should you listen to me? My name is James, and I have been selling on Amazon for over 15 years, clocking up over $10,000,000 in sales. I also run an Amazon seller community with over 35,000 members where I offer help and advice!

Please keep reading our in-depth Jungle Scout review to find out what Jungle Scout can do, whether it’s worth the money, and if there are better Jungle Scout alternatives available.

The Selling Guys is a reader-supported publication. We may receive a commission when you click on links in this article (at no extra cost to you). Learn more here – Affiliate Disclaimer.

Jungle Scout – Key Facts
📣 AboutJungle Scout is an all-in-one Amazon seller product research and marketing tool.
💰 PriceFrom $29 to $129 per month. Discounts available.
🔥 DiscountThere are 60% exclusive discounts available here.
💱 Refund Policy7-Day Money-Back Guarantee.
😍 ProsA wide variety of tools and features included. Great Chrome Extension. No prior experience is required.
😞 ConsThe pricing structure can be confusing.
🏆 VerdictA highly recommended complete Amazon FBA product research tool.
🌍 WebsiteJungle Scout

Jungle Scout Rating

What Is Jungle Scout?

🚀 Jungle Scout is a powerful Amazon research tool that provides Amazon sellers with the ability to find quality products, research keywords, estimate sales, and perform competitor research.

Using Jungle Scout, you should be able to quickly determine which products will result in the most profits, and which will make it easier to grow your FBA business.

The Jungle Scout software was initially founded in 2014 by Greg Mercer. Since then, thousands of Amazon FBA businesses have had the tools needed to perform extensive and invaluable research. A couple of metrics that Jungle Scout uses to provide relevant data include the total number of product reviews and best seller rank.

How You Can Benefit From Jungle Scout

Jungle Scout Review

There are many benefits that can be derived from using Jungle Scout to further your Amazon business.

Before Jungle Scout was created, FBA businesses could only perform Amazon product research manually, which would take too much time and money.

“…finding the right product is more difficult and time-consuming than ever…”

Without Jungle Scout, sellers need to manually perform competitor analysis and product research. Your findings then need to be entered into spreadsheets and analyzed before making key business decisions.

This is an inefficient process that usually results in sellers being unable to gather and interpret much useful information. The Jungle Scout software can perform most of these processes instantly, which can save you hours of valuable time.

Without research tools like Jungle Scout sellers often end up sinking their time and money into the wrong products. These often don’t appeal to Amazon’s customers so you can waste thousands of dollars and permanently damage your business.

Keep in mind that over one million new sellers joined Amazon in the past year, which means you now have to deal with a lot more competition. Let’s be honest, finding the right product is more difficult and time-consuming than ever if you don’t use software like Jungle Scout.

Core Jungle Scout Features

Before you attempt to run a successful FBA store on Amazon, it’s important to understand that long-term success requires patience and the ability to understand the wider marketplace. Jungle Scout helps you speed up the entire process and get more accurate data and insights.

In most situations, Jungle Scout delivers on its promises to users. The software provides many features that give sellers a massive advantage over the competition when they launch their Amazon private label business.

Let’s take a look at some of the main features you get with Jungle Scout.

✔ Jungle Scout Product Tracker

Jungle Scout Product Tracker

📊 Jungle Scout Product Tracker is a great feature that allows you to view a product’s complete sales history. If you want to look at the monthly sales for any product, use their Product Tracker tool.

When performing sales analytics, you’ll be provided with the search volume, average price, weight, rating, fees, sales volume, and recent sales trends. Everything you could ever want to know about any product can be found using the Product Tracker.

Let’s say that you want to create a product that’s similar to an existing product you found on Amazon. Simply enter the existing product into the Product Tracker, after which you’ll get extremely useful data about its sales history.

✔ Jungle Scout Niche Hunter

Niche Hunter is a fantastic feature available in the Jungle Scout web app. The Jungle Scout Niche Hunter allows users to identify niche ideas, keywords, and products based on many different parameters.

These parameters include:

🟢 Competition – Provides each product with a ranking of 1-10, with 10 representing the most competitive products.

🟢 Product Category – Allows you to narrow your search via a specific category.

🟢 Link Quality Score – An element of SEO that allows you to optimize your Amazon product listing.

🟢 Average Price – If the current average price for a product on Amazon is $10, for example, you wouldn’t be able to sell your similar product for $30.

🟢 Opportunity Score – With the Jungle Scout Opportunity Score, the higher scores indicate a better sales opportunity.

Once you set your parameters, you’ll receive a selection of niche ideas that you can further explore as potential products for your FBA business.

UPDATE: Jungle Scout Niche Hunter is now integrated into Opportunity Finder. 👇🏻

✔ Jungle Scout Opportunity Finder

🔍 Jungle Scout’s Opportunity Finder helps you find product niches that are potentially profitable. This tool gives you a list of opportunities after you have searched for low-competition and high-demand keywords.

Once you enter a keyword, you’ll be able to view detailed data about emerging sales trends, competitive insights, and sales performance. You will also get an Opportunity Finder Niche Score for each keyword, which takes into account the demand, competition, and quality of the existing listings.

✔ Jungle Scout Keyword Scout

Jungle Scout Keyword Scout

This feature helps you perform accurate keyword research. With Keyword Scout, you’ll be able to quickly identify the best keywords to use for your new product.

Keep in mind that keyword research is an essential component of your success on Amazon. You need to know if users are searching for your products and how to optimize your listings to effectively match these search queries.

Before Jungle Scout, manual keyword research could waste thousands of dollars and hours of your time. 🙄

The advantages of using this keyword research tool include:

🟢 You can identify niche keywords that are being searched for by real Amazon shoppers.

🟢 You can understand keyword relevancy.

🟢 You can set a budget and save lots of money on your PPC advertising.

🟢 You can get an advantage over your rivals by ranking products with difficult keywords.

🟢 You can identify keyword demand by the total number of products sold and the sales revenue.

✔ Jungle Scout Listing Builder

Jungle Scout Listing Builder

Jungle Scout’s Listing Builder allows you to more effectively compete for better rankings in the Amazon search results. You’ll then be able to optimize your Amazon listings by using recommended keywords.

Once you’ve optimized your listings, Jungle Scout will provide you with an ‘optimization rating’, which should make it easier for you to determine if additional changes are required.

When you want to test your listings on Jungle Scout, Listing Builder makes it easier to move listing data from your Seller Central account to the Jungle Scout software.

✔ Jungle Scout Inventory Manager

With the Inventory Manager feature, you can get real-time updates on the status of your current Amazon inventory. This feature also includes ‘demand forecasting technology’ that allows you to effectively predict the amount of stock you’ll need to order.

🕵️‍♂️ The inventory manager will mark all of your products as “reorder soon”, “reorder now”, “in stock”, or “overstock”. This should ensure you never get caught out with stock levels or miss out on profits.

✔ Jungle Scout Academy

Jungle Scout Academy

👩‍🎓 The Jungle Scout Academy training program is a comprehensive course that teaches you how to manage your FBA business, sell on Amazon, and perform Amazon product research.

This feature is built directly into each user’s account. You’ll have access to over 130 videos that cover each phase of the seller’s journey. Live Q&A sessions are also available on a regular basis for further training and updates.

✔ Jungle Scout Product Database

💻 The Jungle Scout Product Database consists of over 70 million products that are currently found in the Amazon catalog. While having access to this many products is daunting, once you start your research, there are numerous pre-set filters that help to narrow down the results.

There are several incredibly useful aspects to the product database, which include product ranking, international marketplaces, and a profit calculator that takes into account Amazon selling fees.

✔ Jungle Scout Supplier Database

Jungle Scout Supplier Database

📦 Jungle Scout’s Supplier Database provides users with access to high-quality premium manufacturers. You can search this database to find fully verified global suppliers.

You can use this to confidently source your products and view the number of Jungle Scout customers that each supplier has.

When searching through the database, it’s possible to search by supplier name, brand, or company.

✔ Jungle Scout Promotions

📢 Once you’ve launched your product on Amazon, you’ll still be tasked with performing extensive marketing and promotions if you want your product to gain traction.

The Promotions feature provided can help you boost product sales, increase your listing’s rank, and earn reviews from satisfied customers.

Because of how important product promotions are to the long-term success of an FBA business, this particular feature can prove crucial for the survival of your brand.

✔ Jungle Scout Rank Tracker

📈 This feature allows you to track your keyword performance over an extended period of time. You can even view the rank history of different keywords at the same time, which will be displayed on a single graph.

Rank Tracker is a powerful analysis tool that can help you discard poorly performing keywords and focus on the ones doing well. It’s also possible to use this feature to view the keyword performance of your primary competitors. 🐱‍👤

✔ Jungle Scout Amazon Sales Estimator

Jungle Scout Sales Estimator

🧮 The Sales Estimator feature can be particularly helpful when you’re starting a new product launch. When you use the Jungle Scout estimator, you can look at average monthly sales numbers for specific product categories.

Sellers can simply input three pieces of data; the best seller’s rank number, the country that your products are marketed in, and the product category.

✔ Jungle Scout Keyword Difficulty and Ranking Ease

You’ll receive a score that ranges from 1 to 100. The score you receive shows you the difficulty of ranking this specific search term.

Lower scores mean that ranking with certain keywords is relatively easy. Long-tail keywords are invariably easier to rank than shorter or general terms.

Jungle Scout Pricing

Before you purchase this software, it’s important that you understand how the Jungle Scout pricing, as it can be quite confusing. 😕

Jungle Scout Pricing

Jungle Scout offer three standard plans which you can pay for either monthly or yearly. The standard plans are Basic, Suite, and Professional and they all come with a 7-day money-back guarantee.

🤩 However, we recommend you go for one of our exclusive packages which include discounts of up to 60% and bonus content, so you pay less and get more. Skip to exclusive discounts.

Jungle Scout Standard Packages Compared

The Basic Plan is $49 monthly or $29 per month if you pay yearly.
✔ You can track 20 products and access 1 month of historical data.
✔ Basic only includes the Product Research features which are Browser Extension, Opportunity Score, Review Downloader, Product Tracker, Amazon Sales Estimator, Opportunity Finder, Product Database, Keyword Scout, and Supplier Database.
– Basic does not include Advanced Seller features.

The Suite Plan is $69 monthly or $49 per month if you pay yearly.
✔ You can track 150 products and access 1 year of historical data.
✔ The Jungle Scout Suite package includes all Product Research features plus the Advanced Seller features which are Review Automation, Rank Tracker, Listing Builder, Inventory Manager, Alerts, Promotions, and Supplier Tracker.

The Professional Plan is $129 monthly or $84 per month if you pay yearly.
✔ You can track 1,000 products and access 2 years of historical data.
✔ The Jungle Scout Pro package also includes all the Product Research and Advanced Seller features.
Extras – With Jungle Scout Pro you get to use 2,500 extra keywords in Rank Tracker and you also get Priority Onboarding as well as being able to have 6 separate users.

Exclusive Jungle Scout Discount Packages for Our Readers

😍 We have negotiated some special deals exclusively for our readers where you can get up to a 60% discount off the standard Jungle Scout price, plus some free extras.

All our exclusive packages come with the following bonuses included: How to Sell on Amazon 2023 PDF, Getting Started Checklist, Month by Month Seller Guide, and free entry to win $100 Amazon gift cards.

🥉 Suite Plan: $49 per month when paid yearly and includes all the bonuses listed above. GET STARTED>

🥈 Suite Plus: $37 per month when paid yearly ($144 a year less than the Standard Suite Plan! 🤩).
You get everything included in the Jungle Scout Suite Plan, plus you get 2 additional user seats and all the bonuses listed above. GET STARTED>

🥇 Professional Plan: The Jungle Scout Pro plan is just $54 per month when paid yearly, so an awesome 35% discount and you save $360.
All bonuses are included. GET STARTED>

🏆 Freedom Builder Master Bundle: $84 per month when paid yearly. (you save $1511 a year)
Includes the Jungle Scout Freedom Builder Bootcamp Amazon Course worth $1499 and 12 months of the Professional Plan. GET STARTED>

Jungle Scout Discounts Codes from The Selling Guys

Is Jungle Scout Worth It?

The Jungle Scout software should prove great value to the majority of users. By spending less than $30 per month, you’ll be able to:

  • ✅ Reduce your PPC advertising costs. (probably saving you over $50 per month in itself)
  • ✅ Explore Amazon product niches.
  • ✅ Identify the perfect search terms for listing optimization.
  • ✅ Save hours upon hours of work.
  • ✅ Identify the ideal products for your business to sell.

If you are tracking more products and keywords or want to have extra user logins, then the monthly price can increase but still remains great value.

The Jungle Scout Chrome Extension

Jungle Scout Chrome Extension

When you purchase Jungle Scout, you can use the software as a web app or via a Chrome extension. Most users only perform product research on the web app. However, the Jungle Scout extension itself has some great features that you should take advantage of.

The Jungle Scout Chrome Extension works as a product evaluation and research tool that shows up as a small icon in your browser. When you click and add a product to the software, lots of data will be displayed, including:

  • Price
  • Rank
  • Category
  • Historical rank and price
  • Total number of reviews
  • Ratings
  • Type of seller, which can be FBA, AMZ, or FBM
  • Sales revenue
  • Daily and monthly sales

If you like to be shown a quick list of relevant data while browsing for ideas, the Chrome extension could prove essential. The Jungle Scout web app is the more comprehensive and feature-rich version of their Chrome extension.

How the Jungle Scout Chrome Extension Works

The Jungle Scout Chrome extension is very simple to use. All you have to do is navigate to a specific product page on Amazon. Once you reach the intended page, select the Chrome extension icon, which is located towards the top right area of your browser. You’ll then be shown all the data types mentioned previously for the product you’re currently looking at.

Difference Between Lite and Pro Versions of the Extension

If you want to use the Jungle Scout extension, you can select either the lite or pro versions.

The lite version is the most affordable option and will still provide you with some basic features. However, the pro version offers some additional features, which include the Jungle Scout Opportunity Score and Profit Calculator. You’ll also receive extra metrics for every product when you purchase the pro version.

The Best Jungle Scout Alternatives

Jungle Scout is currently one of the top tools for Amazon product research. However, there are some great Jungle Scout competitors to consider.

While these alternatives aren’t necessarily better than Jungle Scout overall, they could provide some distinct benefits to you that you don’t get with Jungle Scout.

1. Helium 10

Helium 10 Logo

Helium 10 is probably the best Jungle Scout alternative available. For example, Helium 10 offers additional business management and SEO tools that can help you grow your FBA business.

We would say Jungle Scout is still the premier option if you want to focus purely on Amazon product research. Jungle Scout is also a good choice for beginners.

To see which comes out on top in our head-to-head comparison, read this: Helium 10 vs Jungle Scout.

One advantage Helium 10 has over Jungle Scout is you can use a lot of the Helium 10 tools for free – click here to take a look at the Helium 10 tools.

Website: Helium 10

Click here to read my in-depth Helium 10 review…

2. Viral Launch

Jungle Scout Alternatives - Viral Launch

Viral Launch is a solid Jungle Scout alternative that offers some extensive Amazon product research functionality. However, the Amazon research features of Viral Launch are just one aspect of a package that includes managed marketing services, photography, and product launches.

If you just want a dedicated Amazon research tool, Jungle Scout or Helium 10 are better options. If you’re focused purely on a product launch, then Viral Launch could be worth considering.

3. AMZScout

AMZScout Jungle Scout Alternative

AMZScout is not as sophisticated or has as many tools as Jungle Scout or Helium 10. However, it is fairly similar, so it may be a good option for those on a tighter budget.

AMZScout offer their ‘Amazon Sellers Bundle‘ which includes the AMZScout Seller’s Course, Webapp, Chrome extension, keyword explorer, and more – take a look at what’s included here – AMZScout Amazon Sellers Bundle.

AMZScout Pricing: AMZScout costs from $29 per month if paid yearly.

Website: AMZScout

Click here to read my full AMZScout review…

Free Jungle Scout Alternatives

1. Helium 10 Free Plan

Helium 10 offer a free plan with limited access to their range of tools. This would be great to get in addition to a Jungle Scout subscription. The Helium 10 free plan includes:

  • Use of Magnet twice per day
  • Use of Cerebro twice per day
  • Use of Index Checker six times
  • Use of Black Box 20 times
  • Tracking a maximum of two ASINs
  • Use of Scribbles for 30 days
  • Maximum of 1,000 XRay requests
  • Full access to the inventory protector
  • Use of Trendster for 30 days
  • Tracking a maximum of 20 keywords with the keyword tracker
  • Limited use of Refund Genie
  • Use of Frankenstein for 30 days
  • Weekly profit updates

Website: Helium 10 Free Plan

2. Jungle Scout Sales Estimator

Even if you don’t have a subscription can use the free Jungle Scout Sales Estimator to get monthly sales volume for any product being sold on Amazon. Test it out here – Jungle Scout Free Estimator.

3. Unicorn Smasher (now discontinued😢)

Unicorn Smasher is a free chrome extension that provides users with revenue estimates, sales estimates, in-browser analysis, and export tools. The sales estimates provided by Unicorn Smasher have proven to be mostly accurate. However, you may need a more comprehensive tool once you start to grow your Amazon business.

4. Keepa

The Keepa Chrome Extension is an absolutely essential free tool for analyzing sales, price, and the selling history of all products on Amazon.

Website: Keepa

How to Use Jungle Scout

So, how does Jungle Scout work, and how do you get the most out of it? Luckily, Jungle Scout is fairly straightforward to use if you understand how to interpret all the data it throws at you.

First, however, you should know how to identify a potentially successful product.

How to identify a Successful Amazon Product

When attempting to identify a product with great sales potential, look for:

  • Low saturation – It’s important to understand that a high number of sales doesn’t automatically show that a product is right for you. You won’t be able to be successful in your chosen market if there are hundreds of competitors at every possible price point.
  • Distinct value proposition – At least 1-2 features of your product should be completely unique when compared to the competition. These features represent your unique value proposition.
  • Consistent demand – Make sure that you choose a product that has consistent demand on a monthly basis. So you should avoid seasonal products when starting out. It’s recommended that the product you choose sells at least 3,000 units every month.
  • Just a single big brand – You don’t need to choose a product niche that doesn’t contain any big brands. However, there should never be more than one large brand in your chosen product niche if you want to be successful.

Conducting Research with Jungle Scout

Before you deep dive into the Jungle Scout software, you should have at least some idea of the type of product you’d like to sell. This will make it easier for you to perform effective product research.

Some of the things you should research before you begin to sell your product include:

🟢 Your primary competition

🟢 Current product demand

🟢 Price

🟢 Country

🟢 Sales demographics

🟢 Daily and monthly sales

Jungle Scout Pros and Cons

As you can see from our Jungle Scout review, the tool can provide FBA businesses with an array of important features and services.

However, there are also some issues and drawbacks with this software that you should be aware of. For one, Jungle Scout doesn’t offer a free trial, which makes it somewhat risky to purchase the software for a year when you don’t know if you’ll enjoy using it.

😞 Room for improvement

  • ❌ Pricing can be confusing.
  • ❌ Fewer tools overall than Helium 10.
  • ❌ Opportunity Score is sometimes inaccurate.

😍 Positives

  • ✅ Lots of tools and features included.
  • ✅ Supplier Database helps new sellers avoid disaster.
  • ✅ No prior experience needed.
  • ✅ Perfect for beginners.
  • ✅ Excellent Chrome Extension.

Jungle Scout Discount Code (save up to $1500)

There is currently a special 60% Jungle Scout Coupon Code for readers of The Selling Guys. Simply use this link to claim your 60% discount on Jungle Scout packages and save up to $1500…

Click here for the latest Jungle Scout Discount Codes

Jungle Scout Coupon Code

Jungle Scout FAQs

Conclusion – Should You Buy Jungle Scout?

Now that you’ve read our Jungle Scout Review, you should be able to decide if this software is right for your business. Product research is key and without the right research methods, you could start selling a product in a crowded market and lose your money.

We recommend Jungle Scout, as it helps you avoid critical mistakes while also speeding up your product research. This makes it more likely you will succeed in building a successful Amazon FBA business in a crowded market.

Jungle Scout Review - Overall Rating
Jungle Scout Amazon Product Sourcing

Product Name: Jungle Scout

Product Description: Jungle Scout is an all-in-one Amazon seller product research and marketing tool.

Brand: Jungle Scout

Offer price: 29

Currency: USD

[ Visit Jungle Scout ]


Final Verdict

Jungle Scout offers the gold standard in Amazon product research and marketing tools. Jungle Scout is perfect for beginners looking to launch their first private label product whilst also having enough in-depth features to keep the Amazon pros happy.


✅ Lots of tools and features included.
✅ No prior experience required.
✅ Perfect for beginners.
✅ Excellent Chrome Extension.


❌ Pricing can be confusing.
❌ Fewer tools than Helium 10.

Let me know your thoughts on Jungle Scout or other Amazon tools in the comments below and if you have any questions, please get in touch.

Good Luck & Happy Selling

James 👨

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