How to get Ungated in Amazon restricted categories
You will find that some Amazon categories are restricted for new sellers. Sellers will need to get approved by Amazon in order to sell products in these categories. There are a lot of benefits to getting ungated so if you want to expand your Amazon FBA business you should consider starting the approval process. The harsh reality is that most of the best categories with the biggest opportunities are gated for new sellers.
Ungating – this is the process of getting approval to sell in Amazon restricted categories
So, what are the advantages of getting ungated on Amazon?
Well, there will be LESS competition, MORE opportunities for sourcing GREAT DEALS and you’ll be grandfathered in the future meaning new rules and regulations should bypass you. Also in gated categories you tend to get more experienced sellers. This means less inexperienced penny pinchers constantly undercutting prices in a race to the bottom. You will often find your ROI (return on investment) is much higher once you are selling in gated categories.
E-commerce is growing and therefore there is a MASSIVE business opportunity to be had by those who see the potential. It will never be EASIER – Amazon are adding more rules and regulations all the time so we recommend you do it now whilst it is as EASY as it is ever going to be.
Requirements for getting approval in restricted categories
Before you start your ungating journey, you need to ensure your seller account meets some of Amazons minimum requirements.
Professional Amazon Seller Account.
A knowledge of good genuine wholesalers and not cash and carry firms.
Invoices correctly addressed to your Seller Account name and registered address and dated within the last 90 days, although our recommendation is to use very recent invoices.
You must be able to provide a return delivery address in the local country (Amazon provide this if you’re doing FBA).
You must be able to provide local language support for customer service in the country in which you wish to sell (got to love Google Translate 😊).
Good Seller Metrics.
15 top tips for getting ungated on Amazon!
(1) Use a proper wholesaler and not a cash and carry, clearance or liquidation site.
(2) Look at getting ungated as a totally separate process to selling in a gated category. Getting ungated is essentially a tick box exercise so make sure you tick all the boxes.
(3) Don’t use your Private Label products for the ungating application – use local wholesalers instead. Once ungated you can then sell your Private Label product in that category.
(4) Always ensure your chosen wholesaler product has a matching ASIN on Amazon available to purchase.
(5) Always ensure your chosen ungating ASINs are categorized correctly just for the category you are trying to ungate. Make sure they don’t also appear in a non-gated category or your application is more likely to fail.
(6) Choose products for your ungating that you can use up at home, easily sell on eBay or quickly sell on Amazon. You are not trying to make a profit on these items. The items you buy for ungating do not need to be sent in and sold on Amazon.
(7) Amazon charge a $3,000 fee for ungating both topicals and supplements on Amazon.com but beauty ungating is currently free of charge.
(8) Find a wholesaler with a range of products that will allow you to ungate more than one category so you can save on delivery charges.
(9) Don’t try and do it ‘on the cheap’ – do it properly to give yourself the best chance of success. The benefits are huge so it is worth doing it right.
(10) Make it as EASY as possible for the Amazon representative rather than as EASY as possible for YOU! Make your application FANTASTIC and give them every reason to say YES!
(11) Ensure your invoices are within 90 days and ideally even more recent.
(12) Buy enough products to satisfy the requirements for your chosen category. If anything you should get more than required.
(13) Once you’ve chosen your wholesaler, contact Amazon and check they are accepted before you buy any products. Amazon won’t give you a list of wholesalers to use, but they will usually say YES or NO to a particular wholesaler if asked.
(14) Getting ungated can be a GAME CHANGER for your business and the process can be either SUPER EASY, REALLY CHALLENGING or anything in between – don’t give up and just keep jumping through whatever hoops Amazon puts in your way…
(15) If you’re in the UK, Apparel currently has no application process except the click of a few buttons – find yourself a pair of jeans or a t-shirt, copy the ASIN to your clipboard and follow these instructions;
CONGRATULATIONS on your first Amazon ungated category!!!
We wish you every SUCCESS in getting yourself ungated and unlocking the possibilities available to Amazon Sellers.
Amazon is a GREAT platform for selling and the more products you can SELL, the more MONEY you can make!
GO FOR IT!
The next steps in getting ungated
For a lot of sellers time will be in short supply and they may prefer to have all the information given to them so they can focus on selling and making money. They may be keen to get ungated as EASILY and QUICKLY as possible.
GetUngated offer two great options for getting YOU ungated.
A 15 module video course that literally holds your hand EVERY STEP of the way with screenshots of where to click and what to type, and BEST OF ALL! – they GIVE YOU wholesaler details for every popular category included in the course! – This is GOLD and a real time saver!
They also offer a personalised service where they do EVERYTHING for you and even talk you through the application LIVE in your Amazon Seller Central account. Their Personalised Service even comes with a 100% money back guarantee. A 100% money back guarantee and a 100% success rate – it doesn’t get better than that!
Good luck and best wishes with your ungating projects 😊
About the Author
Karen Summer is the leading UK Amazon Ungating Expert and the founder of GetUngated.co.uk. She has been ungating people from around the world on both Amazon.co.uk and Amazon.com and has worked with clients in Australia, the US, Europe and Asia. Karen also runs her own Amazon business and recently quit her 9-5 job to focus on building the GetUngated brand and contribute her ungating expertise to the Amazon community.