How to Get Ungated in Amazon Restricted Categories in 2022

You will find that some Amazon categories are restricted for sellers and will need ungating. Sellers need to get approval from Amazon to sell products in gated categories.

There many benefits to getting categories and brands ungated. If you want to expand your Amazon FBA business you should consider starting the category approval process.

The harsh reality is that a majority of the most profitable categories and brands are gated for new Amazon sellers.

Ungating – this is the process of getting approval to sell in Amazon restricted categories


Want to take a shortcut?

If you want help to get ungated in the most lucrative categories we highly recommend The Selling Family Ungating Service. This service will help you get ungated quickly, easily and fully within Amazon Terms of Service.

The service will allow you to sell toy brands such as Mattel, Barbie, Funko POP!, Fisher-Price, Hasbro, Disney, and more.

It will also open lucrative sub-categories such as Topicals, Baby Topicals, Baby Diapering, Oral Hygiene, and Feminine Hygiene.


What Are the Advantages of Getting Ungated on Amazon?

There will be LESS competition in the gated categories and therefore MORE opportunities for sourcing GREAT DEALS.

Getting ungated now will also mean you avoid any new rules and regulations as Amazon continues to make ungating more difficult.

In gated categories, you tend to get more experienced sellers. This means there will be less inexperienced penny pinchers constantly undercutting prices in a race to the bottom.

Amazon sellers usually find their ROI (return on investment) is much higher once they are selling in gated categories.

Amazon are adding more rules and regulations all the time so we recommend you get ungated now before Amazon tighten up the rules further.

Requirements for Getting Approval in Restricted Categories

Before you start your ungating journey, you need to ensure your seller account meets some of Amazon’s minimum requirements.

A Professional Amazon Seller Account

Authorized Wholesalers

Find genuine authorized wholesalers based in your country. Avoid clearance or liquidation sites.

We have a guide here – Finding Wholesale Suppliers and Distributors for Amazon FBA 👈

Original Invoices

Invoices correctly addressed to your Seller Account name and registered address and dated within the last 90 days.

Our recommendation is to use very recent invoices. The invoices must not be doctored or altered in any way.

Local Returns Address and Language Support

You must be able to provide a return delivery address in the local country (Amazon provide this if you’re doing FBA).

You must be able to provide local language support for customer service in the country in which you wish to sell (got to love Google Translate 😊).

Good Seller Metrics

You need to make sure you have low defect rates, late shipment rates and pre-fulfillment cancel rates.

For Amazon category approval you should aim to beat these metrics:

  • < 4 % = Late Shipment Rate (LSR) ✅ 
  • < 2.5 % = Pre-Fulfillment Cancel Rate (PFCR) ✅ 
  • < 1 % = Order Defect Rate (ODR) ✅ 

How to Apply to Get Ungated on Amazon

Take these steps to see if you need Amazon approval to sell a product.

1. You must be logged in to your Seller Central Account.

2. In the main dashboard click on the Inventory tab.

3. Select ‘Add a product‘ from the drop-down menu.

How to Apply to Get Ungated on Amazon

4. Enter the ASIN or UPC for the product you want to list.

5. If there are restrictions it should say ‘Listing Limitations Apply‘. Click on this to see more details.

Amazon FBA Listing Restrictions

6. You can now click on ‘Apply to Sell‘ to begin the ungating process. Some applications may be auto-approved depending on how old your seller account is.


15 Top Tips for Getting Ungated on Amazon

15 Top Tips for Getting Ungated on Amazon!

1. Use a proper wholesaler and not a cash and carry, clearance or liquidation site.

2. Look at getting ungated as a totally separate process to selling in a gated category. Getting ungated is essentially a tick box exercise so make sure you tick all the boxes.

3. Don’t use your Private Label products for the ungating application – use local wholesalers instead. Once ungated you can then sell your Private Label product in the ungated category.

4. Always ensure your chosen wholesaler’s product has a matching ASIN on Amazon available to purchase.

5. Always ensure your chosen ungating ASINs are categorized correctly just for the restricted category you are trying to ungate.

Make sure they don’t also appear in a non-gated category or your application is more likely to fail.

6. Choose products for the ungating process that you can either use at home, easily sell on eBay or quickly sell on Amazon.

You are not trying to make any profit on these items. The items are purely for the ungating process and to unlock Amazon restricted products.

7. Find a wholesaler with a range of products that will allow you to ungate more than one restricted Amazon category so you can save on delivery charges.

8. Don’t try and do it ‘on the cheap’ – do it properly to give yourself the best chance of success. The benefits of getting Amazon category approval are huge so it is worth doing it right.

9. Make it as EASY as possible for the Amazon representative rather than as EASY as possible for YOU! Make your application FANTASTIC and give them every reason to say YES!

10. Ensure your invoices are dated within 90 days and ideally even more recent.

11. Do not use handwritten invoices and make sure the details match the exact name and address on your Seller Account.

12. Buy enough products to satisfy the requirements for your chosen category. If anything you should get more than required.

13. Once you’ve found your wholesaler, contact Amazon and check they are accepted for ungating before you buy any products. Amazon won’t give you a list of wholesalers to use, but they will usually say YES or NO to a particular wholesaler if asked.

14. Getting ungated can be a GAME CHANGER for your business and the process can be either SUPER EASY, REALLY CHALLENGING or anything in between.

Ungating can take multiple attempts so don’t give up and just keep jumping through whatever hoops Amazon puts in your way…

15. Check subcategories every month by going to ‘Inventory>Add a Product’ then entering the title or an ASIN from that category.

As your seller account gets more established you might find you can get more subcategories auto-approved.

We wish you every SUCCESS in getting yourself ungated and unlocking the possibilities available to Amazon Sellers.

Amazon is a GREAT platform for selling and the more products you can SELL, the more MONEY you can make!

Amazon Ungating Services and Courses

Get Approved in Amazon Restricted Categories

If time is in short supply you may prefer to have all the information given to you so you can focus on selling products and making money. Most sellers are keen to get ungated as EASILY and QUICKLY as possible.

There are several third party Amazon ungating services and courses available for sellers to speed up the process and avoid all the headaches.

The Selling Family Ungating Service

If you want help to get ungated in the most lucrative categories we highly recommend The Selling Family Ungating Service. This service will help you get ungated quickly, easily and fully within Amazon Terms of Service.

The Selling Family Category Ungating Training

The service will allow you to sell toy brands such as Mattel, Barbie, Funko POP!, Fisher-Price, Hasbro, Disney, and more. 😍

It will also open lucrative sub-categories such as Topicals, Baby Topicals, Baby Diapering, Oral Hygiene, and Feminine Hygiene.


Any questions? Please drop them in the comments below and we will do our best to help.

Good luck and best wishes with your Amazon ungating projects 😊

Thanks

James


Author James Percival - The Selling Guys

Article By James Percival

Founder and Lead Editor of The Selling Guys

James has been selling online for over 15 years. He has focused mainly on Amazon selling but also has experience of selling on eBay, selling globally, building ecommerce sites and much more.
He still runs a very successful ecommerce business but decided to help other sellers to make money online through ‘The Selling Guys’ website and the ‘Amazon Selling for Beginners’ Facebook group.
He has 3 children, two dogs and a (now missing) cat.

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2 thoughts on “How to Get Ungated in Amazon Restricted Categories in 2022”

  1. Hi Karen,

    Quick question. I noticed your point about apparel having ungated approval in the UK. Does that mean that I could sell US gated brands like Calvin Klein if I buy from retail suppliers, not authorized wholesale suppliers, without running any risk of being suspended or shutdown?

    Great article by the way!

    Ian

    1. Hi Ian – in theory – but even though you have category approval a lot of brands will still require ‘brand approval’ Calvin Klien and other designer brands will most certainly need this. This would involve 1 purchase invoice for products from a manufacturer or distributor with at least 10 units. This will be difficult to get.

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