Helium 10 Review 2023 (Still Worth It?)

Helium 10 Review 2023 (Still Worth It?)

If you want to sell products on Amazon, you need the right tools. Selling on Amazon can be more of a challenge than other marketplaces, and just having a great product is no longer enough.

In order to compete, FBA sellers now need tools that help pick a perfect product, buy it from the right supplier, optimize listings and marketing, and then manage the entire business.

Helium 10 is now one of the most popular tools available to cover all these areas.

We hope our comprehensive Helium 10 review will answer the following questions for you:

  • Is Helium 10 better than Jungle Scout, Viral Launch, or Amzscout?
  • Is Helium 10 worth investing in?
  • Is the Helium 10 Chrome Extension useful?
  • Are there Helium 10 discount codes available?

So let’s dive into it…

So why should you listen to me? My name is James, and I have been selling on Amazon for over 15 years, clocking up over $10,000,000 in sales. I also run an Amazon seller community with over 35,000 members where I offer help and advice!

The Selling Guys is a reader-supported publication. We may receive a commission when you click on links in this article (at no extra cost to you). Learn more here – Affiliate Disclaimer.

Helium 10 Review – Key Facts
📣 AboutHelium 10 is an Amazon FBA research, marketing, and management tool.
💰 PriceFrom FREE to $279 per month. Discounts available.
🔥 DiscountThere are 20% off Helium 10 discount codes available here.
💱 Refund Policy30-Day Money-Back Guarantee.
😍 ProsAn impressive list of features. New Helium 10 App. Everything you need in one tool.
😞 ConsCan be overwhelming.
🏆 VerdictThe best all-in-one Amazon FBA software package.
🌍 WebsiteHelium 10

Helium 10 Rating

Helium 10 Discount Code – 20% Off!

Get 20% OFF Your First 6 Months When You Use Code: TSG20
OR 10% OFF Every Month When You Use Code: TSG10

Helium 10 Discount Voucher

What is Helium 10?

🚀 Helium 10 offers a suite of powerful tools that helps anyone who wants to sell online using the Amazon FBA marketplace.

When Helium 10 first started, they offered just 10 distinct tools to help Amazon businesses launch a successful product. In the four years since, the software has grown substantially and now offers over 20 tools.

The range of tools included with Helium 10 will help you find products, research keywords, optimize listings, run marketing campaigns, and manage your Amazon business to squeeze out the most profits.

Because Helium 10 covers every aspect of selling, it can be used effectively by individuals or large corporations. They now have over 250,000 users worldwide and have tracked over 450 million products.

They have even added Walmart Marketplace integration for users so you can expand your business even further.

So now let’s see how much Helium 10 actually costs…

Helium 10 Pricing

If you think Helium 10 might be a good fit for you, then you need to understand the different pricing plans before subscribing. You can choose to pay monthly or annually. With the annual subscriptions, you normally get an extra 3 months for free.

The Helium 10 plan you choose will mainly depend on the number of products you are selling. If your Amazon business is large enough to have staff that will use Helium 10, you may need a plan that includes access for extra users.

How to Use Helium 10 for Free

If you don’t feel ready to fully jump in, you can use Helium 10 for free. The Helium 10 Free Plan offers limited access to some of the tools so you can get a feel for how it all works.

We would recommend all Amazon sellers sign up for the free account even if you mainly use other tools – Helium 10 Free Trial.

Helium 10 Pricing Plans

The six Helium 10 plans to select from include the Free, Starter, Platinum, Diamond, Enterprise, and Elite plans. While considering all of your options, you should know that the Enterprise plan has variable pricing since every feature can be customized to fit your needs.

The cost for the Starter, Platinum, and Diamond plans is $39, $99, and $279 per month, respectively. Enterprise and Elite plans start at $399 per month.

Helium 10 main pricing plans if paying monthly

The Helium 10 Free Plan

Before you choose a Helium 10 plan to subscribe to, keep in mind that a free trial version of this software is available. However, this version is fairly limited in the number of features you’ll have access to, so is not really suitable for more established FBA sellers.

With the free version of Helium 10, you can perform two keyword searches per day with the Magnet tool. You can also use the Xray chrome extension for up to 50 product launches and track two products with their Hijacker Alert tool.

💰 Helium 10 Free Plan: $0 – Get Started Today>>

The Helium 10 Starter Plan

At $39 per month, the Helium 10 Starter plan is a very affordable option that will provide you with all the tools you need to get started, so is perfect for new sellers.

Keep in mind, however, that with this plan, the Cerebro tool can only be used twice per day. If you want to have unlimited use of Cerebro to search for new product ideas, you’ll need to subscribe to one of the higher-up plans.

Compared to the free version of this software, you’ll benefit from having access to a Financial Analytics Dashboard and the X-ray tool. However, the main reason to go for the Starter Plan is it includes the highly rated Freedom Ticket Amazon Course, which comes third place in our best Amazon Course rankings.

💰 Helium 10 Starter Plan: $39 per month ($29 if paid annually) – Get Started Today>>

🤩 Discount Code: Get 10% off every month of the Starter Plan using code ‘TSG10‘ – Click here to get a 10% discount.

The Helium 10 Platinum Plan

We recommend this plan for those already selling on Amazon. Costing $99 per month, the Helium 10 Platinum plan offers unlimited access to Black Box, Trendster, Xray, Cerebro, Frankenstein, Scribbles, and Magnet tools.

Other tools like Index Checker and Listing Analyzer give you far more uses compared to the Starter plan. For example, you can use the keyword index checker 150 times every month compared to 6 times with the Starting plan.

💰 Helium 10 Platinum Plan: $99 per month ($79 if paid annually).

🤩 Discount Code: Get 20% off your first 6 months of the Platinum Plan using code ‘TSG20‘ – Click here to get a 20% discount.

The Helium 10 Diamond Plan

If you are an established business with employees, then we recommend the Helium 10 Diamond Plan. With this plan, you can have 3 users at the same time and most of the tools now have unlimited usage.

You also get monthly training from Amazon experts to keep you on track. Another advantage of the Diamond Plan is you get full use of Walmart integration for the Profits, Xray, and Keyword Tracker tools.

💰 Helium 10 Diamond Plan: $279 per month ($229 if paid annually).

🤩 Discount Code: Get 20% off your first 6 months of the Diamond Plan using code ‘TSG20‘ – Click here to get a 20% discount.

The Helium 10 Elite Plan

If you run a larger Amazon business and want the best of the best, you should consider the Helium 10 Elite Plan.

You can now have 5 users and get much greater use of Adtomic and other tools. A big advantage of the Elite Plan is you get access to face-to-face workshops and a private Facebook group so you can discuss strategies with other expert sellers.

💰 Helium 10 Elite Plan: $399 per month – Get Started Today>>

Helium 10 Discount Codes

😍 Good news! There are discounts available on the standard Helium 10 prices. With these Helium 10 coupon codes, you can choose to either get a 20% discount off your first 6 months or a 10% discount off every month.

Get 20% OFF Your First 6 Months When You Use Code: TSG20
OR 10% OFF Every Month When You Use Code: TSG10

Trying to work out the best option? The ‘10% off every month’ option starts to save you more, and be the better deal, after your first year.

You can see the results of our calculations below for the total savings you would make after being subscribed for two years:

Helium 10 Discount Savings Compared
Platinum Plan – 20% off the first 6 months – SAVE $114 / 10% off every month SAVE $216
Diamond Plan – 20% off the first 6 months – SAVE $330 / 10% off every month SAVE $648

So let’s take a look at the features you get with Helium 10…

Helium 10 Features and Tools

Helium 10 gives you access to over 20 tools that should help you grow your business. Some of the tools listed can even be used for free. The primary tools that are available to Helium 10 users include:

Product Research Tools

🟢 Black Box – Filter a huge database of products to find a winning idea.
🟢 Trendster – Can view demand, seasonality, and sales trends via a stylish display.

Keyword Research Tools

🟢 Cerebro – Allows you to research a competitor’s keyword strategy.
🟢 Magnet – Use one keyword to locate thousands of high-ranking keywords.
🟢 Misspellinator– You can target popular keywords that are often misspelled.

Listing Optimization Tools

🟢 Frankenstein – Organize all of your keywords into easy-to-read lists.
🟢 Scribbles – Find relevant keywords instantly by using automatic input tracking.
🟢 Index Checker – Instantly see which keywords you are showing in search for.

Operations Tools

🟢 Inventory Protector – Limit the total number of units that are allowed per order.
🟢 Alerts – Monitor your listings for hijackers 24/7.
🟢 Follow-Up – Create automatic follow-up email sequences.
🟢 Mobile App – Slick app includes Profit, Alerts, and PPC data.

Analytics Tools

🟢 Keyword Tracker – Maintain your sales position by tracking Amazon badges and keyword rankings.
🟢 Profits – Get a quick overview of your revenue, profits, and trends.
🟢 Market Tracker – See what your competitors are doing in the wider market.

Marketing Tools

🟢 Adtomic – Use predictive bid suggestions and search term analytics to improve your ad campaigns.
🟢 Portals – Helps you build a landing page for your new product.

Chrome Extension Tools

⚙️ Xray Chrome Extension – Provides sales trends, revenue estimates, and pricing for over 450 million ASINS.
⚙️ Supplier Finder – Helium 10 has partnered with Alibaba to help you connect to the best suppliers.
⚙️ Demand Analyzer – Browse Alibaba or Shopify to find products with good potential.
⚙️ Sales Estimator – Get monthly sales estimates for any product – try it for free.
⚙️ Profitability Calculator – Estimates product’s profitability based on FBA fees, freight costs, and product dimensions.
⚙️ Review Insights – Gathers customer insights into a single document that can be downloaded.
⚙️ Asin Grabber – You can easily get a list of products to help create targeted ads.

Let’s look at some of the most popular tools in more detail…

✔ Helium 10 Xray

Helium 10 Review: Helium 10 XRay

The Xray tool is built into the Helium 10 Extension and makes product research a lot easier as data is displayed directly on the product pages. Helium 10 Xray will help you validate product opportunities by displaying sales trends, revenue estimates, sponsored ad analytics, pricing, and more.

Click here to learn more about Xray…

✔ Helium 10 Cerebro

Helium 10 Cerebro

An important aspect of growing a successful Amazon business is to check up on what is working for your competitors, including their keyword strategies. Cerebro is the main keyword research tool included with Helium 10. This tool can help you identify which of your competitors’ keywords are performing the best.

Cerebro gives you a shortcut to success, as you don’t have to waste time and money experimenting with different keywords. Wasting money on Amazon PPC (Pay-per-click) advertising can sink a lot of Amazon start-ups.

Performing competitor research with Helium 10 Cerebro should also help you conduct listing optimization, which will bolster your total organic sales.

Click here to learn more about Cerebro…

✔ Helium 10 Black Box

Helium 10 Black Box helps users identify new product opportunities for their Amazon FBA business. You can use various smart filters to locate successful product ideas based on preferences, niches, and your exact needs.

An impressive 450 million products can be searched for ideas. Some of the many filters at your disposal include product category, review rating, price, weight, number of sellers, and number of images.

Click here to learn more about Black Box…

✔ Helium 10 Magnet

Helium 10 Magnet

Magnet is Helium 10’s Amazon keyword planner. Magnet has a vast database containing thousands of Amazon-related search terms and long-tail keywords.

You can use Magnet to find the best keywords to maximize the amount of organic traffic you get to your product listing page. This will reduce your advertising costs as you get more sales naturally.

When you start using Magnet, you’ll discover that you can fine-tune the search results with advanced filters. These filters include search volume, the total number of competing products, and word count.

You will also receive a Helium 10 Magnet IQ score, which automatically calculates the search volume of Amazon-related keywords.

Click here to learn more about Magnet… 

✔ Helium 10 Keyword Tracker

Once you’ve used Magnet to choose the best keywords to use for your Amazon listings, it’s essential you track the performance of these keywords. This is made possible with the Helium 10 Keyword Tracker feature. Keyword Tracker allows you to track the positions of both your sponsored and organic keywords in real-time.

You can view every keyword at once within the keyword tracking dashboard, which allows for simple visualization of the data. The “Instant History” tab within the dashboard will show you the historical ranking of the keyword you’re currently tracking.

This can help you determine if the keyword is performing like it’s supposed to or whether tweaks and changes are required.

Click here to learn more about Keyword Tracker…

✔ Helium 10 Adtomic

Helium 10 Adtomic

It’s all too easy to waste a lot of money on Amazon PPC (Pay-per-click) advertising. Amazon sellers often end up spending so much on advertising that it makes their new product unviable. Adtomic should help you avoid this as it streamlines your campaigns, so your marketing budget goes further.

With Helium 10 Adtomic, you get all the PPC data in one place in an easy-to-understand format. You can also automate large parts of your PPC campaigns and get AI-driven suggestions for which keywords to bid on.

Adtomic is included in a limited form in the Platinum Plan and you get full access with the Diamond and Elite Plans.

Click here to learn more about Adtomic…

✔ Helium 10 Scribbles

Helium 10 Scribbles

Scribbles helps you create better Amazon listings by checking you have included all the most important keywords. It makes it easy to see if you have used the correct keywords in your product title, description, or bullet points. All this means your listing gets in front of more eyeballs and therefore gets more sales.

Helium 10 Scribbles listing optimization tool is included in all the plans or you can test it with a 30-day free trial.

The Helium 10 Chrome Extension

Helium 10 Chrome Extension

A real timesaving feature for Helium 10 subscribers is the Chrome extension, which allows you to access many components of this software without needing to enter your Helium 10 dashboard.

Once the Helium 10 Chrome Extension has been installed in your browser, lots of data and insights will be shown when looking on Alibaba or Shopify or if you are logged into your Amazon Seller Central account. Information includes estimates of business revenues, Amazon trends, PPC advertising analytics, and many other metrics.

The tools available in the Helium 10 extension are Xray, Supplier Finder, Demand Analyzer, Sales Estimator, Profitability Calculator, Review Insights, and Asin Grabber.

Click here to learn more about the Helium 10 Chrome Extension…

Helium 10 Freedom Ticket

Helium 10 Freedom Ticket Amazon Course

With all the paid Helium 10 plans, you’ll gain access to Freedom Ticket, which is an extensive Amazon FBA training course. Freedom Ticket can teach you everything you need to know about how to start and then run a successful FBA business.

The course consists of eight full weeks of training, which are spread out across 60 separate videos. Alongside these videos, you’ll gain access to detailed walkthroughs, written notes, and review slides. It includes the latest private label strategies and simple, step-by-step instructions for all aspects of selling.

Purchased separately, this course costs just under $1,000, which goes to show what great value a Helium 10 subscription can be. Even if you only purchase the Starter plan for $39 per month, you’ll still get access to the Helium 10 Freedom Ticket course.

The Best Helium 10 Alternatives

While Helium 10 is a feature-rich tool that should provide you with nearly every feature you need to run a successful Amazon-based business, there are alternatives available. The best Helium 10 alternatives include Jungle Scout, AMZScout, and Viral Launch.

Helium 10 vs Jungle Scout

Jungle Scout is another popular product research and keyword research tool that provides users with a wide range of features designed to help launch new products. Just like Helium 10, Jungle Scout provides a Chrome extension with nearly every plan, a sales estimator tool, a keyword research tool, a competitor research tool, and a high-quality product finder.

Read our full Helium 10 and Jungle Scout comparison here: Helium 10 vs Jungle Scout

You’ll find that Jungle Scout is slightly more affordable than Helium 10. However, it isn’t as feature-rich and misses tools such as Helium’s Refund Genie and Alerts. The Freedom Ticket course included with Helium 10 is also better than the Jungle Scout equivalent and Helium 10 has just released a well-designed Mobile App.

Helium 10 vs AMZScout

AMZScout is great for small businesses that are on a relatively tight budget. However, this software isn’t as sophisticated as Helium 10 or Jungle Scout, which means the tools are more limited in comparison.

If you select the Amazon Sellers Bundle that’s available through AMZScout, you’ll gain access to a keyword explorer, a seller’s course, a Chrome extension, and a web app. Plans start at $29 per month. 

Click here to read my complete AMZScout review…

Helium 10 vs Viral Launch

Viral Launch focuses primarily on Amazon product research and launch. While the Helium 10 product research features are more comprehensive, the Viral Launch features aren’t far behind.

Viral Launch includes access to product launches, managed marketing services, and photography services, all of which you might find useful for growing your business. In fact, some sellers use Viral Launch alongside Helium 10

How to Use Helium 10

In general, Helium 10 is very easy to use. The user interface is straightforward and modern, so it shouldn’t take long for you to become used to all the features. There is also an intuitive Helium 10 App for some of the main tools, which is a bonus.

If you are a new user, you can access the ‘Helium 10 Academy’, which provides in-depth training videos and instructions for every tool and feature.

We recommend you sign up for a free Helium 10 account and take a look around. We also recommend you download and start using the Chrome Extension.

Helium 10 Pros & Cons

Now we have looked at all the features and the different pricing let’s summarise the main Helium 10 pros and cons. Helium 10 is considered by many to be the best tool for Amazon businesses. However, there are lots of positives and negatives that you should know about before subscribing.

 😞 Room for improvement

  • ❌ The most affordable plan is still relatively expensive. However, Helium 10 coupon codes are available to reduce these costs.
  • ❌ Customer support can be limited and only available via support tickets.
  • ❌ Multi-user login can only be accessed with the Diamond plan.

😍 Positives

  • ✅ Access to the Amazon Freedom Ticket course that offers extensive training.
  • ✅ All the tools you need in one place.
  • ✅ Chrome extension and Mobile App expand functionality even further.
  • ✅ Recently added integration for the Walmart marketplace.

Helium 10 FAQs

Conclusion – Is Helium 10 Worth It?

So, is Helium 10 worth it? Helium 10 offers an impressive suite of tools that can help you quickly grow your Amazon business. With over 20 tools to select from, you should have everything you require to stay ahead of the competition, perform product research, and conduct product promotions.

If you’re still unsure about how useful Helium 10 can be for you and your business, you can test out some of the basic features for free.

🏆 Helium 10 is currently our top recommended Amazon tool for private label sellers and now beats its main contenders; Jungle Scout, Viral Launch, and AMZScout.

Helium 10 Review - Overall Rating
Helium 10 Logo

Product Name: Helium 10

Product Description: Helium 10 is an Amazon FBA research, marketing, and management tool.

Brand: Helium 10

Offer price: 0.0

Currency: USD

[ Start a Free Helium 10 Trial ]


Final Verdict

Helium 10 is our top recommendation for Amazon private label sellers wanting to find and then launch a winning product. It is packed with features, allows you to manage your entire Amazon business, and gives you a clear advantage over your competition.


✅ More features than Jungle Scout.
✅ Free complete Amazon training included.
✅ Slick Mobile App.
✅ New features added regularly.


❌ Slightly more expensive than Jungle Scout.
❌ Can be overwhelming for new sellers.

Let me know your thoughts on our Helium 10 review or any other Amazon tools in the comments below and if you have any questions, please get in touch.

Good Luck & Happy Selling

James 👨

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