So what is sales rank on Amazon and why is it important for Amazon sellers? The Amazon Best Sellers Rank (BSR) measures the sales volume and popularity of each Amazon product.
The BSR changes hourly as Amazon is constantly recalculating it.
The lower the BSR the better as it indicates the product is selling more and is more popular.
It is important to note that the Best Sellers Rank of a product is only in comparison to other products in the same category or subcategory. So a product with a BSR of #1 in ‘Toys & Games‘ is the best selling product in that category.
You can use sourcing software like Helium 10 or Jungle Scout to show the rank or BSR for each product in the search results. Use this data in conjunction with the sales rank charts to make a more informed decision.
How to Find the Amazon Sales Rank for a Product
The first step is to go to the Amazon product listing page. If you then scroll down the page, after the description, you will see a box titled ‘Product details‘
This box contains important data Amazon has for the product such as weight, ASIN and number of reviews. You will also find the Best Sellers Rank or BSR as in the example above.
How is Amazon Best Sellers Rank Calculated?
Amazon uses several different factors to calculate the Best Sellers Rank;
Current and historical sales volume
Recent price changes or promotions
Competitors products and recent sales
Amazon will put more weighting on recent sales volume but still has to take into account historical sales.
For example, a product that has sold well all year, but not sold at all in the last 24hrs, wouldn’t just suddenly drop off the rankings. However, if the product continues not to sell it’s rank will gradually slip over the next few weeks.
Amazon will recalculate the Amazon sales rank for more popular products hourly. For products with a BSR over 10,000 Amazon may only recalculate sales rank weekly or even monthly.
Download Our Latest Amazon Best Seller Rank (BSR) Charts Here;
We recommend you print out or save the BSR charts relevant to your Amazon marketplace for reference when sourcing products.
How to Use Amazon BSR Charts to Make Better Buying Decisions
Once downloaded the BSR charts will show in which percentage of the total products your products Best Sellers Rank falls.
It will be different for each category as each Amazon category contains a different number of total products. The lower the percentage of the total the more popular the product.
In the example above a product that has an Amazon sales rank of 150,000 in the ‘Baby’ category would be in the top 3%.
“…use BSR charts for quick reference when making buying decisions”
Amazon sellers will use BSR charts for quick reference when making buying decisions. For example, they might only source products in the top 1% or 3% or even 10% of the category depending on their overall strategy.
Now we have the charts we need to know how to put the Best Sellers Rank to good use.
The better (lower) the Best Sellers Rank the more the product will sell. However, it is also likely to be more competitive so there is often a careful balance to be struck.
A lower rank means a less popular product and fewer sales each month so you will need to be making a higher margin per sale.
Generally, if you had a product ranked under 2000 in most categories this would result in a lot of sales each day and therefore you could accept a smaller margin.
Does the Amazon Category Make a Difference When Looking at Amazon Best Sellers Rank?
It is important to note that products in different categories will sell different quantities even if they have the same rank. For example, a product ranked 200 in Books might sell 5 times more units per month than a product ranked 200 in Stationary.
TOP TIP – Remember you are only interested in the main category rank and not subcategories. In our example above the ‘Majestic Pure Dead Sea Mud Mask‘ has a subcategory rank of 83 in ‘Facial Masks‘ which seems great but the actual main BSR is 5,015. This is the figure you should use when comparing products and using the Amazon sales rank charts.
Also, be wary of the BSR percentage as it is dependent on the total number of products in the category.
A product might be in the top 3% sales rank in the ‘Clothing‘ category. If you were to add 5 million more products to the Clothing category the same product would only be in the top 20%. The product still sells the same and is still a viable option.
How to Use Best Sellers Rank to Estimate Monthly Sales Volume
Monthly sales volume is the Holy Grail of Amazon product research for both Arbitrage and Private Label. Estimating monthly sales is probably the most important use for Amazon Best Sellers Rank.
Once you have the BSR you can cross-reference it with a number of free Amazon tools. These tools will automatically estimate how many units of this product sells each month – this is the data you really want.
The Best Free Tools to Find the Best Selling Products on Amazon
Sourcing software like Jungle Scout and Helium 10 will give you the estimated sales per month using each products Amazon sales rank. With this data, you can find the best selling products on Amazon.
We know the BSR is 5,015 in the ‘Beauty & Personal Care’ category. If we use the Jungle Scout Estimator we can see this product sells around 2,640 units per month.
This is pretty impressive and could result in profits of approximately $10,000 a month.
If we use Helium 10’s free chrome extension we get even more valuable information for our example product. You just need to sign up for Helium 10 and it is then free to use their Xray tool.
Using Helium 10’s Xray we see estimated sales of this product are 2,212 per month. This is pretty close to Jungle Scouts estimate and we would recommend using the average of the two to get a more reliable estimate.
TOP TIP – These sales estimator tools are normally accurate enough to help make decisions. However, remember that products can change rank significantly in a short period of time. This may be due to a recent promotion or the product may have recently been out of stock. It is best to also check Keepa or CamelCamelCamel to see the sales rank history so you can make sure the current rank is not an anomaly.
We hope you find our Amazon Best Sellers Rank charts help to find winning products. Remember to use with the Jungle Scout and Helium 10 free sales estimator tools to get the monthly sales figures.
Feel free to print our charts and use them when you are doing product research. We are constantly updating our FBA sales rank charts to give you more accurate data.
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You are also very welcome to join our Amazon Facebook Groups where you can get help and support from fellow Amazon sellers;
If you have any questions about Amazon Sellers Rank simply drop them in the comments below.
Good Luck & Happy Selling
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