In this article, we will explain what the Amazon Best Sellers Rank (BSR) is and how it’s calculated.
We also have free Amazon sales rank charts to download for the USA, UK, Canada, Germany, France, Italy, and Spain.
We will show you how to use our BSR charts effectively. They can work as an Amazon BSR calculator and help you make better buying and selling decisions.
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- What is Amazon Best Seller Rank (BSR)?
- How to Find the Amazon Sales Rank for a Product
- How is Amazon Best Sellers Rank Calculated?
- Download Our Latest Best Seller Rank Charts
- How to Use Amazon BSR Charts to Make Better Buying Decisions
- How to Use Best Sellers Rank to Estimate Monthly Sales Volume
- Free Tools to Find the Best Selling Products on Amazon
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What is Amazon Best Seller Rank (BSR)?
So what is sales rank on Amazon and why is it important for Amazon sellers? The Amazon Best Sellers Rank (BSR) measures the sales volume and popularity of each Amazon product.
The BSR changes hourly, as Amazon is constantly recalculating it.
The lower the BSR, the better, as it indicates the product is selling more and is more popular.
It is important to note that the Best Sellers Rank of a product is only in comparison to other products in the same category or subcategory. So a product with a BSR of #1 in ‘Toys & Games’ is the best-selling product in that category.
You can use sourcing software like Helium 10 or Jungle Scout to show the rank or BSR for each product in the search results. Use this data in conjunction with the sales rank charts to make a more informed decision.
How to Find the Amazon Sales Rank for a Product
The first step is to go to the Amazon product listing page. If you then scroll down the page, after the description, you will see a box titled ‘Product details‘
This box contains important data Amazon has for the product, such as weight, ASIN, and the number of reviews. You will also find the Best Sellers Rank or BSR, as in the example above.
How is Amazon Best Sellers Rank Calculated?
The Amazon sales rank calculator uses several different factors to work out the Best Sellers Rank:
- Current and historical sales volume
- Recent price changes or promotions
- Competitors’ products and recent sales
Amazon will put more weighting on recent sales volume but still has to take into account historical sales.
For example, a product that has sold well all year, but not sold at all in the last 24hrs, wouldn’t just suddenly drop off the rankings. However, if the product continues not to sell, its rank will gradually slip over the next few weeks.
Amazon will recalculate the Amazon sales rank for more popular products hourly. For products with a BSR over 10,000 Amazon may only recalculate sales rank weekly or even monthly.
Download Our Latest Best Seller Rank Charts
We recommend you print out or save the Amazon BSR charts relevant to your marketplace for reference when sourcing products.
How to Use Amazon BSR Charts to Make Better Buying Decisions
Once downloaded, the Amazon BSR charts will show in which percentage of the total products your products Best Sellers Rank falls.
“…use BSR charts for quick reference when making buying decisions.”
It will be different for each category, as each Amazon category contains a different number of total products. The lower the percentage of the total, the more popular the product.
In the example above, a product that has an Amazon sales rank of 150,000 in the ‘Baby’ category would be in the top 3%.
Amazon sellers will use BSR charts for quick reference when making buying decisions. For example, they might only source products in the top 1% or 3% or even 10% of the category, depending on their overall strategy.
Now we have the charts, we need to know how to put the Best Sellers Rank to good use.
First, we need to find the BSR for the product we are interested in. Let’s use ASIN B00UREAGU8 – ‘MAJESTIC PURE Dead Sea Mud Mask’ as our example.
This product has a rank of 5,015 in the main Amazon category of ‘Beauty & Personal Care’. If you cross-reference this to the USA Best Sellers Ranking chart, you can see that this is within the top 1% as shown below. This means it is very popular.
The better (lower) the Best Sellers Rank, the more the product will sell. However, it is also likely to be more competitive, so there is often a careful balance to be struck.
A lower rank means a less popular product and fewer sales each month, so you will need to be making a higher margin per sale.
Generally, if you had a product ranked under 2000 in most categories, this would result in a lot of sales each day and therefore you could accept a smaller margin.
Does the Amazon Category Make a Difference When Looking at Amazon Best Sellers Rank?
It is important to note that products in different categories will sell in different quantities even if they have the same rank. For example, a product ranked 200 in ‘Books’ might sell 5 times more units per month than a product ranked 200 in Stationary.
PRO TIP: Remember, you are only interested in the main category rank and not subcategories. In our example above, the ‘Majestic Pure Dead Sea Mud Mask‘ has a subcategory rank of 83 in ‘Facial Masks’, which seems great, but the actual main BSR is 5,015. This is the figure you should use when comparing products and using the Amazon BSR Chart.
Also, be wary of the BSR percentage as it is dependent on the total number of products in the category.
A product might be in the top 3% sales rank in the ‘Clothing’ category. If you were to add 5 million more products to the Clothing category, the same product would only be in the top 20%. The product still sells the same and is still a viable option.
How to Use Best Sellers Rank to Estimate Monthly Sales Volume
The monthly sales volume is the ‘Holy Grail’ of Amazon product research for both Arbitrage and Private Label. Calculating monthly sales is probably the most important use for Amazon Best Sellers Rank.
Once you have the BSR, you can cross-reference it with a number of free Amazon tools. These tools will automatically calculate how many units of this product sell each month – this is the data you really want.
Free Tools to Find the Best Selling Products on Amazon
So how does this work in practice? Let’s go back to our example product – ASIN B00UREAGU8 – ‘MAJESTIC PURE Dead Sea Mud Mask’
We know the BSR is 5,015 in the ‘Beauty & Personal Care’ category. If we use the Jungle Scout Estimator, we can see this product sells around 2,640 units per month.
This is pretty impressive and could result in profits of approximately $10,000 a month.
Using Helium 10’s Xray we see estimated sales of this product are 2,212 per month. This is pretty close to Jungle Scouts’ estimate and we would recommend using the average of the two to get a more reliable estimate.
PRO TIP: These sales estimator tools are normally accurate enough to help make decisions. However, remember that products can change rank significantly in a short period of time. This may be due to a recent promotion or the product may have recently been out of stock. It is best to also check Keepa or CamelCamelCamel to see the sales rank history, so you can make sure the current rank is not an anomaly.
Feel free to print our charts and use them when you are doing product research. We are constantly updating our FBA sales rank charts to give you more accurate data.
You are also very welcome to join our Amazon Facebook Groups, where you can get help and support from fellow Amazon sellers:
Amazon Selling for Beginners – for those starting out on their Amazon selling journey.
Amazon FBA Masters – for the more experienced sellers and those looking at starting in Private Label selling.
We have a full rundown of Amazon FBA and Private Label research and sourcing tools here: The 5 Best Amazon Product Sourcing And Selling Tools
A list of all the software and tools we use to run our Amazon business here: 15 Best Amazon Seller Tools & Services We Use
Jungle Scout free Sales Estimator tool – check it out here 😍
Helium 10 – lots of awesome free tools for Amazon sellers – take a look here 😍
If you have any questions about Amazon sales rank charts, simply drop them in the comments below.
Good Luck & Happy Selling
Article By James PercivalFounder and Lead Editor of The Selling Guys
James has been selling online for over 15 years. He has focused mainly on Amazon selling but also has experience of selling on eBay, selling globally, building ecommerce sites and much more.
He still runs a very successful ecommerce business but decided to help other sellers to make money online through ‘The Selling Guys’ website and the ‘Amazon Selling for Beginners’ Facebook group.
He has 3 children, two dogs and a (now missing) cat.