Amazon Product Rank and BSR Charts for the US, UK and Europe

Amazon product ranking and BSR charts are a good tool to help you identify which products to buy and sell on Amazon FBA or Private Label. They will show you where a particular product falls in its category based on how fast it is selling and therefore how popular it is. They also show the Amazon BSR (Best Seller Rank) percentage with the lower the percentage the more popular the product. For example, some sellers will aim to source products in the top 1% or 3% or even 10% depending on their overall strategy.

Amazon Rank and BSR% explained

The better the rank and BSR the more this product will sell but it is also likely to be more competitive so there is often a balance to be struck. A lower rank means a less popular product so you need to be making a higher margin and profit per sale. If you had a product ranked under 2000 in most categories this would mean a lot of sales per day and therefore you could accept a smaller margin. A lot of sourcing software like Tactical Arbitrage, Jungle Scout or FBA Wizard Pro will include the rank or BSR for each product. Use this data in conjunction with the rank charts to make a more informed decision.

Let’s take a look at an example of a product selling on Amazon.

BSR and Rank data for Amazon Product

This product has a rank of 47,171 in the main category of Computers in the UK. Looking at the charts you can see that this falls just within the top 3% BSR. Looking at the FBA Wizard Bar data we can see that they also have it in the top 3% and are calculating 4 sales per month which means this is a fairly slow seller. We would probably not purchase this product to sell on Amazon FBA unless it was making a good margin and we could easily win the Buy Box.

Example of product showing FBA Wizard BSR and Sales per month

Does the Amazon category make a difference when looking at Product Rank and BSR%?

It is important to note that products in different categories will sell different quantities even if they have the same rank. For example, a product ranked 200 in Books might sell 5 times more units per month than a product ranked 200 in Stationary.

Also be wary of BSR% as this percentage largely depends on how many total products are in the category. A product might be in the top 3% BSR in Clothing. If you were to add 5 million more products to Clothing and even if these never sold this might mean the BSR falls to 20%. The product still sells the same and is still as viable a proposition.

So use these charts as a guide and as you get more experience in each category you can make more informed decisions. You might decide you are happy to buy products ranked under 50,000 in Baby. You previously may have had a product ranked 50,000 and you sold 4 units a day which you were happy with.

Download the latest Product Rank and BSR% Chart pdfs below;

Amazon US Rank and BSR Chart pdf

Amazon UK Rank and BSR Chart pdf

Amazon Germany Rank and BSR Chart pdf

Amazon France Rank and BSR Chart pdf

Amazon Spain Rank and BSR Chart pdf

Amazon Italy Rank and BSR Chart pdf

PLEASE NOTE: We have chosen to only include active products in the Amazon rank charts. This is why the figures may be slightly different from other ranking charts you have seen. We do not think it makes sense to include products that are totally dead and may not have been available for sale on Amazon for years. We also do not include child asins or product colour and size variations.

Is there software available which will help with this process?

Some of the sourcing software available like OAXRay, FBA Wizard and Jungle Scout will attempt to give you an estimated sales per month taking into account the amazon rank, BSR percent and product history. These are normally accurate enough to help make decisions. However, products can change rank significantly in a short period of time. This can be due to a recent sale on the product or it being out of stock. It is best to check Keepa or CamelCamelCamel to see the sales rank history so you can make sure the current rank is not an anomaly.

Summary

We hope you find these charts helpful. Feel free to print them out and use them when you are researching. We are constantly updating the charts for more accurate data.

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Useful Resources

We have a full rundown of Amazon FBA and Private Label research and sourcing tools here: The best Amazon FBA and Private Label Sourcing and Research Tools

There is a list of all the software and tools we used to run our Amazon business here: Tools & supplies we use to succeed on Amazon

One Response

  1. By Mike Posted on December 3, 2017

    Add egrow.io tool to the list…it has free.

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